Rare Method recognized as one of the Top 50 Employers in Canada

    CALGARY, Jan. 15 /CNW/ - Rare Method Interactive Corp. ("Rare Method")
(TSX Venture Exchange, Tier 1 listed under symbol RAM), has been recognized as
one of the Top 50 Best Small & Medium Employers in Canada in the fifth annual
survey. Rare Method ranked 25th in Canada.
    "This is our second consecutive appearance on the list and confirms we
are doing things right" comments Tom Short, President of Rare Method, "Last
year it was a tight market for talent and having industry leading employment
practices helped us attract and retain top talent. This year it is a different
story with the economy but having a motivated and talented team can further
set us apart in tough times."
    Becoming a Top Best Small and Medium Employer is a very detailed and
competitive process. This national awards program recognizes top employers
with between 50 and 400 employees. This study mirrors the renowned Best
Employer in Canada initiative run by partner, Hewitt Associates; however,
caters to smaller businesses.
    The rankings are primarily determined using the results from Employee
Opinion Surveys. Here, 17 key engagement drivers are detailed and analyzed.
The evaluation process also includes the assessment of organization practices
and perspectives from the leadership team. This year, more than 150 companies
across Canada registered to participate in the study.
    Study partners include Queen's School of Business, Queen's Centre for
Business Venturing and Hewitt Associates. More information about the Best
Small & Medium Employers in Canada is available online at

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading integrated agency that leverages
technology to make marketing more effective and accountable. Rare Method
offers a full range of marketing services including marketing strategies,
creative, technology development, media planning & management, campaign
analytics, reporting & optimization. Rare Method has approximately 80
employees in Calgary, Alberta and Salt Lake City, Utah and is recognized as
one of the top 50 employers in Canada by the Queen's School of Business,
Queen's Centre for Business Venturing and Hewitt Associates and is part of the
Profit 100 as one Canada's fastest growing companies by Profit magazine.

    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

For further information:

For further information: Rare Method Investor & Media inquiries: Mr. Tom
Short, President, Rare Method, (403) 543-4500 or investors@raremethod.com; Mr.
Sam Grier, Principal, Stirling Investor Relations, (403) 229-2115 or

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