Rare Method one of the Top 25 Employers in Canada

    CALGARY, Jan. 29 /CNW/ - Rare Method Interactive Corp. ("Rare Method")
(TSX Venture Exchange, Tier 1 listed under symbol RAM), is pleased to be named
among the Top 25 Best Small and Medium Employers in Canada. Rare Method ranked
21st in Canada and was one of 4 Calgary Companies to receive this honor.
    "We are extremely pleased to be recognized in this way" comments Tom
Short, President of Rare Method, "In an incredibly difficult talent market we
are able to attract and retain the best and brightest which allows us stay at
the forefront of innovation in interactive marketing."
    "As well, the strategies and tactics that we use to create an exceptional
work environment allow us to help our clients with similar challenges" Mr.
Short explains, "Human Resource Management is fast becoming an important topic
in strategic marketing and communication for all organizations."
    Becoming a Top Best Small and Medium Employer is a very detailed and
competitive process. This national awards program recognizes top employers
with between 50 and 400 employees. This study mirrors the renowned Best
Employer in Canada initiative run by partner, Hewitt Associates; however,
caters to smaller businesses.
    The rankings are primarily determined using the results from Employee
Opinion Surveys. Here, 17 key engagement drivers are detailed and analyzed.
The evaluation process also includes the assessment of organization practices
and perspectives from the leadership team. This year, more than 150 companies
across Canada registered to participate in the study.
    Study partners include Queen's School of Business, Queen's Centre for
Business Venturing and Hewitt Associates. More information about the Best
Small & Medium Employers in Canada is available online at

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading interactive marketing firm that
designs, builds, implements and optimizes strategic interactive marketing
programs that acquire, convert and retain customers. Rare Method offers a full
range of interactive marketing services including interactive marketing
strategies, creative development, technology development, implementation of
interactive marketing programs and campaign optimization. Rare Method has
offices in Calgary, Alberta and Salt Lake City, Utah and was recognized as
Alberta's 2nd fastest growing company by Alberta Venture magazine in 2007.

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    %SEDAR: 00014945E

For further information:

For further information: Investors and Media: Mr. Tom Short, President,
Rare Method, (403) 543-4500 or investors@raremethod.com

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Rare Method Interactive Corp.

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