Rare Method named Digital Agency of Record by Ken Garff Automotive Group

    SALT LAKE CITY, June 17 /CNW/ - Rare Method Interactive has been named
digital agency of record by the Ken Garff Automotive Group, one of America's
top 25 dealer organizations with annual revenues in excess of $1.4 billion,
and more than 60 locations from the Midwest to Southern California,
representing 20 brands of domestic and import vehicles.
    "Statistics show that consumers are heavily leveraging the web to
research and buy cars," said Rare Method EVP David Blain. "Dealerships that
have a sophisticated online presence, complemented by advanced online
marketing tactics, will have a significant competitive advantage in this
car-buying environment."
    "The automotive sales and service industry is changing dramatically,"
said Garff CEO John Garff. "People do more vehicle research and purchasing
online than ever before, and the trend is only growing. We're excited to work
with Rare Method to keep ahead of the curve."
    Rare Method will help with both corporate and dealer-level website design
and management, along with search-engine marketing and management, and mobile
initiatives to help build the Garff brand, attract buyers, and enhance service
    "The Ken Garff Automotive Group has long had a reputation for being
customer focused," continued Blain. "Their commitment to the Internet is an
expression of that. They want to give customers all the tools they need to
shop for a car the way they prefer to, and to make a smart purchase decision."
    Rare Method's appointment also extends to Keys to Success and Road to
Success, the Ken Garff Automotive Group's community outreach programs, which
provide incentives to students for success in academics and citizenship.


    Rare Method (TSX-V: RAM) Rare Method harnesses technology to help create
meaningful engagement between clients and their customers. With offices in
Calgary, Alberta and Salt Lake City, Utah, Rare Method is a leading
interactive firm in Canada, recognized as Alberta's 2nd fastest growing
company by Alberta Venture magazine in 2007 and one of Canada's 100 fastest
growing companies by PROFIT Magazine in 2008. www.raremethod.com

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    %SEDAR: 00014945E

For further information:

For further information: Investors and Media: Mr. Tom Short, President,
Rare Method, (403) 543-4500 or investors@raremethod.com

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