Rare Method launches Kudos(TM)

    Online program allows companies to recognize, engage, and retain
    employees for less than the cost of a cup of coffee per employee each

    CALGARY, March 1 /CNW/ - Studies show that 79% of employees leave their
jobs in part due to a lack of recognition. Overall, 65% of employees felt that
they were not recognized at all in the past year. Further studies say that 75%
of employees are not fully engaged in their jobs. Steady economic growth and
an aging work force are likely to result in further labor shortages and make
the task of retaining skilled workers more difficult.
    Despite an awareness of these workplace trends, few executives have had
success implementing a reliable recognition program within their
organizations. That is about to change. Today, Rare Method Interactive is
introducing Kudos(TM) - a fast, fun, and easy way to harness employee
recognition, improve communication, enhance productivity, and foster a
positive corporate culture.
    "We started our recognition initiative more than a year ago," says Rare
Method president Roger Jewett, "We soon discovered that there were hidden
costs and significant time required to manually manage the program. Due to
these inefficiencies, we had limited success and buy-in from our team. We
initiated a search for a software solution to handle the administration duties
and found that, beyond expensive enterprise-level systems, the only systems
available focused on rewards rather than recognition. However, we believed a
system that encourages recognition rather than rewards as the primary
motivator was the right way to go."
    "What evolved was the development of our own system called Kudos(TM). We
focused on what was important to us - ease of use, storing and tracking
messages of acknowledgement and an overall fun experience. Our team instantly
embraced the system and used it to create and support a culture of
appreciation. Using Kudos(TM) our team quickly developed a habit of providing
positive recognition to each other."
    Customers soon started asking if they could license the Kudos(TM) system.
Based on these requests and initial market research, it became clear that
there was a market for a web-based software program to help organizations
implement and support a corporate recognition program. In November 2006, Rare
Method began expanding the features and benefits of Kudos(TM), adding
administration functionality, a cleaner interface, reporting tools, and a
payment gateway. For two months, Rare Method and several of its clients beta
tested the enhanced system. On March 1, 2007, the software program was
released and made available for purchase at www.kudosnow.com.
    "The reviews have been very positive," explains Jewett. "The software is
ideal for small and mid-sized businesses. It is fast, fun and easy to use, and
fosters a positive culture of recognition. A powerful recognition program can
now be a reality for less than the cost of a cup of coffee per employee each
month. A free 30-day trial can be set up in minutes."

    Editors: To test drive Kudos(TM) for yourself, please click on the
following link. www.kudosnow.com.

    About Kudos(TM)
    Kudos(TM) is a fast, fun, and easy way to harness employee recognition,
improve communication, enhance productivity, and foster a positive corporate
culture. The cost-efficient online software program is designed to provide
companies with an easy way to recognize, engage and retain employees.
Kudos(TM) is designed, developed and distributed by Rare Method, an
interactive marketing firm that practices what it sells. www.kudosnow.com

    About Rare Method Interactive Corp.
    Rare Method (TSX-V: RAM) is a leading interactive marketing firm that
designs, builds, implements and optimizes strategic interactive marketing
programs that acquire, convert and retain customers. Rare Method offers a full
range of interactive marketing services including interactive marketing
strategies, creative development, technology development, implementation of
interactive marketing programs and campaign optimization. Rare Method was
recognized as Alberta's 2nd fastest growing company by Alberta Venture
magazine in 2007. www.raremethod.com

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    %SEDAR: 00014945E

For further information:

For further information: and/or to arrange interviews with inventor
Roger Jewett: Mr. Roger Jewett CA, President, Rare Method, (403) 543-4500,
www.raremethod.com; Mr. Neil Bousquet, APR, PR, Rare Method, (403) 256-8834,

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Rare Method Interactive Corp.

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