Rare Method joins international strategic alliance

    CALGARY, Sept. 17 /CNW/ - Rare Method Interactive Corp. ("Rare Method")
(TSX Venture Exchange, Tier 1 listed under symbol RAM) has joined an
international alliance of advertising agencies to increase our reach and
expertise around the world. GMT is a worldwide network of independent
advertising agencies, working together to provide global marketing solutions.
    "With this network we can take our clients international, with local
expertise and support in key markets around the world," comments Tom Short,
President of Rare Method, "As well, we will be introduced to a greater range
of opportunities as our network partners tap into our expertise to service
their clients in North America."
    The world is moving to a global economy as local and international
businesses expand their reach by leveraging online marketing to conduct
geo-targeted marketing campaigns. By leveraging local marketing expertise,
online marketing campaigns can be more effective and easily coordinated with
traditional tactics to improve overall campaign performance.

    About GMT Network

    GMT is a worldwide network of independent advertising agencies, working
together to provide global marketing solutions for technology and
business-to-business clients. Located in key markets throughout the world,
each agency was handpicked by the others based upon its technology marketing
expertise, strategic and creative reputation. GMT's mission is to provide
clients with a single resource for managing global programs in the most
culturally appropriate and powerful ways. The GMT network has key partners on
every continent and in major cities around the world.

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading interactive agency that designs,
builds, implements and optimizes strategic interactive marketing programs that
acquire, convert and retain customers. Rare Method offers a full range of
marketing services including marketing strategies, creative development,
technology development, media planning and management, implementation of
interactive marketing programs and campaign analytics, reporting and
optimization. Rare Method has 100 employees in Calgary, Alberta and Salt Lake
City, Utah and was recognized as Alberta's 2nd fastest growing company by
Alberta Venture magazine in 2007, and in 2008 was recognized as one of the top
25 employers in Canada by the Queen's School of Business, Queen's Centre for
Business Venturing and Hewitt Associates and as one of Canada's fastest
growing companies by Profit magazine.

    "The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release."

    %SEDAR: 00014945E

For further information:

For further information: Rare Method Investor inquiries: Mr. Tom Short,
President, Rare Method, (403) 543-4500 or investors@raremethod.com

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Rare Method Interactive Corp.

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