Rare Method Interactive Wins Centershift Account

    SALT LAKE CITY, UT, Feb. 25 /CNW/ - Rare Method (TSX-V: RAM) has won a
branding and marketing assignment for industry leading self storage rental
management software provider, Centershift. Centershift's new software
applications, Store Advantage and Store Enterprise, help increase the
profitability of self-storage operators by increasing revenues, improving
efficiency and reducing costs. Their applications provide access and critical
information for operators by integrating numerous information sources and
centrally locating all corporate data onto one Internet based, central host.
Centershift has a leadership position with the Top 100 operators and expects
to gain a similar position with smaller operators with its Store Advantage
    "Over the last eight years, we have become the fastest growing self
storage rental management software provider in our industry. One of our
objectives is to increase our leadership position in the market with the
pending release of our new Store Advantage and Store Enterprise applications.
We knew we would require the help of an experienced marketing partner."
Comments John Bilton, Vice President of Business Development and Marketing at
Centershift. "We wanted someone with the expertise in both online and
traditional marketing to help take us to the next level. We are extremely
excited about our relationship with Rare Method."
    The relationship between Rare Method and Centershift will focus primarily
on rebranding Centershift and its family of products, developing an online
presence, and executing traditional advertising campaigns.
    "We couldn't be happier about the great opportunity we have to work with
Centershift," comments David Blain, Executive Vice President of Business
Development for Rare Method. "Despite the current economic outlook, we are
confident that our extensive background in integrated marketing and brand
development will allow Centershift to grow its market share and expand into
new markets."

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading integrated agency that leverages
technology to make marketing more effective and accountable. Rare Method
offers a full range of marketing services including marketing strategies,
creative, technology development, media planning & management, campaign
analytics, reporting & optimization. Rare Method has approximately 70
employees in Calgary, Alberta and Salt Lake City, Utah and is recognized as
one of the top 50 small to mid-sized employers in Canada by the Queen's School
of Business, Queen's Centre for Business Venturing and Hewitt Associates and
is part of the Profit 100 as one of Canada's fastest growing companies by
Profit magazine. www.raremethod.com.

    About Centershift, Inc.

    Centershift is a complete software solution provider to the self storage
industry. Based in Salt Lake City, Utah, Centershift is the fastest growing
internet-based rental management software solution provider in the industry.
Their client base includes 2 of the 4 largest self storage REITs, as well as
many other large ownership and management organizations. Centershift's Store
applications are designed specifically for seamless integration with websites,
call centers, corporate offices and other business systems. Centershift's
primary goal is to help self storage operators increase revenue, improve
efficiencies and reduce costs. For more information, please visit
www.centershift.com or call (877) 927-4438.

    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

For further information:

For further information: Rare Method Investor & Media inquiries: Mr. Tom
Short, President, Rare Method, (403) 543-4500 or investors@raremethod.com; Mr.
Sam Grier, Principal, Stirling Investor Relations, (403) 229-2115 or

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