Rare Method Interactive Corp. announces resignation



    /THIS PRESS RELEASE IS NOT TO BE DISTRIBUTED TO U.S. NEWSWIRE SERVICES OR
    FOR DISSEMINATION IN THE UNITED STATES. ANY FAILURE TO COMPLY WITH THIS
    RESTRICTION MAY CONSTITUTE A VIOLATION OF U.S. SECURITIES LAW./

    CALGARY, Aug. 31 /CNW/ - Rare Method Interactive Corp. (the "Company")
wishes to announce a management change effective August 31, 2007.
    Mr. Roger Jewett, President and CFO, has given notice of his resignation,
effective immediately, in order to pursue other opportunities. Mr. Jewett has
agreed to provide his services as needed during the transitional period and
identification of a replacement. Until that time, his responsibilities will be
assumed by Evan Spiropoulos.
    "Roger made a significant contribution during a critical stage of
development, and has brought the Company to a strong financial position" said
Evan Spiropoulos, Chairman of the Board of Directors of the Company. "We wish
to thank him for his dedication and much success in his future endeavors."
    The management team that has been established to lead the Company is
comprised of existing members of senior management. Tom Short, James Waddock,
Eric White and Nick Noronha will be jointly responsible for Company operations
and continuing to execute on Rare Method's plan to build a world class
interactive marketing company.
    As the Company is required by regulatory policy to have a chief financial
officer, Evan Spiropoulos, Chairman of the Board of Directors, will assume the
role of interim President and Chief Financial Officer pending the completion
of a transition plan.

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading interactive marketing firm that
designs, builds, implements and optimizes strategic interactive marketing
programs that acquire, convert and retain customers. Rare Method offers a full
range of interactive marketing services including interactive marketing
strategies, creative development, technology development, implementation of
interactive marketing programs and campaign optimization. Rare Method has
offices in Calgary, Alberta and Salt Lake City, Utah and was recognized as
Alberta's 2nd fastest growing company by Alberta Venture magazine in 2007.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    and accuracy of the contents of this news release.

    %SEDAR: 00014945E




For further information:

For further information: Evan Spiropoulos, Chairman of the Board,
Telephone: (403) 540-3969

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Rare Method Interactive Corp.

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