Rare Method helps build AOL's international brand

    CALGARY, Feb. 12 /CNW/ - Rare Method Interactive Corp. ("Rare Method")
(TSX Venture Exchange, Tier 1 listed under symbol RAM), has provided AOL
(America Online) with the next generation of the famous slogan "You've Got
Mail" to serve their foreign markets. Rare Method's audio group, On Air, was
chosen for their engineering and multimedia localization skills, which are
among the best in the industry.
    "AOL is an iconic brand to work for in the digital space" highlights Tom
Short, President of Rare Method, "being selected to handle this signature
element of their brand and expand it to the entire world through our
multi-language translation and digital audio service demonstrates the
leadership Rare Method provides in the industry."
    Rich media is one of the fastest growing trends online. As connectivity
and computer processing power improves around the world, rich media will be
central to all online strategies. The ability to provide services in multiple
languages is also essential as all organizations expand their services around
the world.

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading interactive marketing firm that
designs, builds, implements and optimizes strategic interactive marketing
programs that acquire, convert and retain customers. Rare Method offers a full
range of interactive marketing services including interactive marketing
strategies, creative development, technology development, implementation of
interactive marketing programs and campaign optimization. Rare Method has
offices in Calgary, Alberta and Salt Lake City, Utah and was recognized as
Alberta's 2nd fastest growing company by Alberta Venture magazine in 2007.

    %SEDAR: 00014945E

For further information:

For further information: Investors and Media: Mr. Tom Short, President,
Rare Method, (403) 543-4500, or investors@raremethod.com

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Rare Method Interactive Corp.

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