Rare Method extends United States reach with Ultradent win

    SALT LAKE CITY, Sept. 11 /CNW/ - Rare Method Interactive Corp. ("Rare
Method") (TSX Venture Exchange, Tier 1 listed under symbol RAM) won a new
branding assignment, expanding our portfolio in the United States. The new
engagement is with Ultradent Products, Inc., a leading developer of dental
materials, devices and instruments. Rare Method will conduct audience
research, develop a marketing strategy and execute an awareness campaign for
Ultradent's line of Endodontic products.
    "This win demonstrates our commitment to growth in the United States,"
comments Tom Short, President of Rare Method. "We are focused on providing for
clients world-class branding and marketing that is idea driven and media
neutral--a full-service solution that considers and embraces the most
appropriate communication strategies for our clients. Working with a strong
organization like Ultradent gives us an ideal opportunity to exhibit that."
    Ultradent is a fast-growing company that is building their Endodontic
brand and leveraging integrated marketing to reach new audiences.
    "Together, Rare Method and Ultradent will work to create a stronger voice
for our Endodontic brand," said Bill Poulson, Brand Manager of Ultradent's
Endodontic line. "We're very excited about how this partnership will translate
to the company, our customers, and ultimately the care of patients."

    About Ultradent Products, Inc.

    Ultradent Products, Inc. is a leading developer of high-tech dental
materials, devices and instruments worldwide. Ultradent's mission is to
improve the level of dental healthcare and to make dental procedures more
predictable and hassle-free. Consistent with its mission, Ultradent works to
improve the quality of life and health of individuals through financial and
charitable programs. For more information about Ultradent, call (800) 552-5512
or visit www.ultradent.com.

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading interactive agency that designs,
builds, implements and optimizes strategic interactive marketing programs that
acquire, convert and retain customers. Rare Method offers a full range of
marketing services including marketing strategies, creative development,
technology development, media planning and management, implementation of
interactive marketing programs and campaign analytics, reporting and
optimization. Rare Method has 100 employees in Calgary, Alberta and Salt Lake
City, Utah and was recognized as Alberta's 2nd fastest growing company by
Alberta Venture magazine in 2007, and in 2008 was recognized as one of the top
25 employers in Canada by the Queen's School of Business, Queen's Centre for
Business Venturing and Hewitt Associates and as one of Canada's fastest
growing companies by Profit magazine.

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For further information:

For further information: Rare Method Investor inquiries: Mr. Tom Short,
President, Rare Method, (403) 543-4500 or investors@raremethod.com

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Rare Method Interactive Corp.

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