Rare Method Closes Acquisition of Blain Olsen White Gurr Advertising

    CALGARY and SALT LAKE CITY, April 4 /CNW/ - Rare Method Interactive Corp.
("Rare Method") (TSX-V: RAM) today announced it has received TSX Venture
approval of its acquisition of BBCJ Ventures Inc. operating and doing business
as Blain Olsen White Gurr Advertising (BOWG), an integrated marketing firm
based in Salt Lake City, Utah.
    Further, the Articles of Merger for its transaction with BOWG were filed
late yesterday with the appropriate authority in the State of Utah.
Consequently, Rare Method has issued a total of 2,257,710 shares to the
previous shareholders of BOWG.

    About BOWG
    Founded in 1995, BOWG is an integrated marketing agency focused primarily
on business-to-business markets. BOWG has 23 employees and had annual revenues
of US$2.9 million in 2006 (based on unaudited financial statements acceptable
to Rare Method).  BOWG was named one of Utah's fastest growing companies by
Inc. magazine. BOWG's success has been based on the simple premise of offering
shrewd strategic direction, standout creative ideas and excellent service to
its clients. BOWG is based in Salt Lake City, Utah.

    About Rare Method Interactive Corp.
    Rare Method is a leading interactive marketing firm that designs, builds,
implements and optimizes strategic interactive marketing programs that
acquire, convert and retain customers. Rare Method offers a full range of
interactive marketing services including interactive marketing strategies,
creative development, technology development, implementation of interactive
marketing programs and campaign optimization. Rare Method has offices in
Calgary, Alberta and Salt Lake City, Utah. In 2007, the company was recognized
as Alberta's 2nd fastest growing company by Alberta Venture magazine.

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    %SEDAR: 00014945E

For further information:

For further information: Mr. Roger Jewett, President, Rare Method, (403)
543-4500, www.raremethod.com; Mr. Neil Bousquet, APR, PR, Rare Method, (403)
256-8834, neil.bousquet@raremethod.com

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Rare Method Interactive Corp.

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