Rare Method and Travel Alberta lead the way in e-Tourism

    CALGARY, Jan. 18 /CNW/ - Rare Method Interactive Corp. ("Rare Method")
(TSX Venture Exchange, Tier 1 listed under symbol RAM), and their premier
tourism client, Travel Alberta, have been recognized as leaders in e-tourism.
At the first ever Canadian e-tourism awards, Travel Alberta's online programs
received a Gold Medal for their Online Marketing Campaign in the Public Sector
category and a Platinum Medal for the best overall online marketing campaign
which included Large Private Sector, Public Sector and Small Private Sector.
    "We are exceptionally proud of this accomplishment as this validates our
efforts" comments Tom Short, President of Rare Method, "we have been working
with Travel Alberta for several years with one goal in mind, to lead the way
in online marketing for tourism."
    The campaign focused on SkiCanadianRockies.com, the website developed for
skiers and snowboarders in Ontario, New York, California and Texas planning
vacations in Alberta during the 2006-07 winter season. The site and online
banner advertising featured digital "hosts," who provided interactive dialogue
with visitors. Social websites, including MySpace, YouTube and Flickr, were
utilized to create awareness.
    The six-month campaign more than doubled the targeted increase in
click-throughs to partner web packages and generated a 126 per cent increase
in sign-ups for Travel Alberta's e-newsletter.
    "These awards are recognition by our peers, partners and competitors from
across the country that Travel Alberta produced the best online tourism
marketing campaign in Canada," said Derek Coke-Kerr, managing director of
Travel Alberta. "We are all very proud of our team who were the drivers and
innovators behind the Ski.CanadianRockies.com campaign."

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading interactive marketing firm that
designs, builds, implements and optimizes strategic interactive marketing
programs that acquire, convert and retain customers. Rare Method offers a full
range of interactive marketing services including interactive marketing
strategies, creative development, technology development, implementation of
interactive marketing programs and campaign optimization. Rare Method has
offices in Calgary, Alberta and Salt Lake City, Utah and was recognized as
Alberta's 2nd fastest growing company by Alberta Venture magazine in 2007.

For further information:

For further information: Investors and Media: Mr. Tom Short, President,
Rare Method, (403) 543-4500, or investors@raremethod.com

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