Raise the Woof! MTV2 Launches Aug. 1

          - New Canadian specialty throws young viewers a bone with
                         'tude-packed programming -

     - MTV2 delivers new original hour-long music video show for launch -

    TORONTO, July 16 /CNW/ - The Much MTV Group announced today that the
unabashed, unpredictable MTV2 hits Canadian TV airwaves on Friday, August 1 at
1 p.m. ET. Taking a bite out of the minds of 12-24 viewers, MTV2 launches with
a new original music video show and offers programming that delivers wild
stunts and pranks, extreme sports, live concerts, comedy, music videos,
animation, and much, much more.
    "MTV2 is fantastically gross, over-sexed, over-the-top, loud television
that's hyper-targeted to a spirited young audience," said Brad Schwartz,
Senior Vice President and General Manager, Much MTV Group, CTV Inc. "We are
Canada's youth experts, and we're going to keep launching new, niche, and
exciting ways to engage them."
    CTV is rebranding Razer, which is currently available in nearly
one million homes. The station's teaser website - mtv2.ca - features a
highlight reel of MTV2 series.
    More announcements about MTV2 are coming soon including full details on
its line up of over-the-top programming and how to subscribe.

For further information:

For further information: Graham Machacek, Communications Manager, Much
MTV Group, CTV Inc., (416) 591-7400 x2794, graham.machacek@muchmtv.ca

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