Working toward a more literate Canada
WINNIPEG, Sept. 18 /CNW/ - The Winnipeg Free Press joins newspapers
across Canada for Raise-a-Reader Day in support of family literacy.
On September 24, hundreds of volunteers - including local celebrities,
sponsors, and literacy beneficiaries - will blanket Winnipeg streets, high
pedestrian traffic areas, bus and coffee stops, and the drive-thru lineups of
select McDonald's restaurants. They'll be trading special-edition copies of
the Winnipeg Free Press and National Post for donations to Canwest
- More than 40% of Canadian adults have literacy skills below the level
needed to succeed in today's society and economy.
- 100% of the money collected on Raise-a-Reader Day stays in our
community, distributed through the Canwest Foundation to local
literacy programs, including Literacy Partners of Manitoba and CNIB.
- Canwest Global and the Winnipeg Free Press provide the time and
resources to carry out the program so that every penny donated on
Raise-a-Reader Day goes to our beneficiaries.
Among the volunteers out on city streets next week:
Leonard Asper, President and CEO, Canwest Global Communications Corp.
Gail Asper, President, Canwest Foundation
Dr. Lloyd Axworthy, President and Vice-Chancellor of the University
Bob Cox, Publisher of the Winnipeg Free Press
Peter Chura and Joe Pascucci (Global Winnipeg)
Thomas Steen, former Winnipeg Jets great
Barrin Simpson and Joe Lobendahn, Blue Bombers
Buzz & Boomer, and more!
"Winnipeg is the volunteer capital of Canada because the people here know
how to support important social causes and believe in giving back. I applaud
those who are joining us on Raise-a-Reader Day and encourage everyone to come
and get your paper from us next Wednesday morning, and make a donation," said
Gail Asper, President of the Canwest Foundation.
Volunteers hope their early-morning enthusiasm will raise over $30,000 -
helping set a new record for one-day money-raising efforts in support of local
Reading is a gift - You can give it.
Joining the Winnipeg Free Press on Raise-a-Reader Day, in communities
across the country, are newspapers in the following 27 cities:
Vancouver Island BC Mainland
Victoria Times Colonist Vancouver The Vancouver Sun
Port Alberni Alberni Valley Times Kelowna Kelowna Daily
Nanaimo Nanaimo Daily News Courier
Ucluelet Westerly News Penticton Penticton Herald
Prince George Prince George
Kamloops Kamloops Daily
Calgary Calgary Herald Regina Leader-Post
Edmonton Edmonton Journal Saskatoon The StarPhoenix
Lethbridge Lethbridge Herald
Windsor The Windsor Star Montreal The Gazette/Le
Hamilton Hamilton Spectator Devoir
Toronto National Post
Ottawa Ottawa Citizen
Nova Scotia Newfoundland
Halifax The Chronicle Herald St. John's The Telegram
Sydney Cape Breton Post
New Brunswick Prince Edward Island
Saint John Telegraph-Journal Charlottetown The Guardian
Moncton Times & Transcript Summerside Journal Pioneer
Fredericton Daily Gleaner
- Canwest Raise-a-Reader (RAR) is an award-winning national program
designed to increase awareness and collect funds/resources to support
family literacy programs. All of the money raised through Raise-a-
Reader is donated to local literacy and educational organizations and
stays in the community where it is collected.
- The campaign is a year-round initiative with important fundraising
events taking place throughout the year in 28 cities across Canada,
highlighted by an annual fundraising event in the early Fall: Canwest
Raise-a-Reader Day which happens on Wednesday, September 24 this
- Thousands of volunteers, including sports and entertainment
personalities, newspaper and television employees, sponsors and
beneficiaries take to the city streets and high-traffic locations to
exchange special-edition newspapers for donations to the
- Since its national launch in 2002, the Canwest Raise-a-Reader
campaign has raised over $10 million for family literacy programs
across Canada. The program was initiated by The Vancouver Sun and
originally ran as an isolated fundraiser in British Columbia. Today,
the campaign is TRULY national - with representation by newspapers in
all ten (10) provinces and the celebration of RAR Day in cities from
Ucluelet, BC to St. John's, NL.
- Nearly all of the newspaper partners also support Canwest Canspell, a
national grassroots initiative designed to celebrate and reward
literacy skills by encouraging academic excellence and positive study
habits through school-level, regional and national spelling bees
across the country.
- Raise-A-Reader and Canwest Canspell are complementary literacy
programs: RAR engages and fosters reading for children in their
formative pre-school and early-school years, while Canspell takes the
power of words and literacy a step further by rewarding academic
achievement for youth in Grades 4-8. Both programs focus on families
and children and encourage reading skills.
- Funds raised to support literacy initiatives in each participating
market for the Raise-a-Reader program come from several sources
including national and local sponsorships, ongoing fundraising such
as coin-box retail placement, book drives, the new Raise-a-Reader
Concert Series and other local events and campaigns, and of course
the one-day exchange of special-edition newspapers for donations on
- Generous support for RAR nationally includes: Assante Wealth
Management, 7-Eleven Canada Inc., and Scholastic Canada Ltd. Numerous
local sponsors in every market enhance the program with funding and
- Last fall, Canadian music superstar, Michael Bublé, launched the
Canwest Raise-a-Reader Concert Series with the announcement of his
sixteen-city tour. Bublé's Concert Series dates sold out across the
country in record time, with partial ticket proceeds donated to the
Raise-a-Reader national fundraising program.
- Since then, Grammy award-winning songstress Anne Murray and musical
legend James Taylor followed Bublé's lead, donating partial ticket
sales of their latest concert tours through the Canwest
Raise-a-Reader Concert Series.
For further information:
For further information: Lynne Munro, VP, Community & Public Affairs,
Canwest Global Communications Corp., T: (204) 953-7765, firstname.lastname@example.org