Radio Ads, Website & Open Church Doors - Catholic Church Launches Outreach Campaign

    TORONTO, April 6 /CNW/ - The Catholic Archdiocese of Toronto launched a
new public awareness campaign today, designed to reach out to Catholics who
have been away from the church and affirm those who actively practice their
    Combining a radio advertising campaign, dedicated minisite and online
video message from Toronto Archbishop Thomas Collins, the initiative
highlights the rich diversity of the Catholic Church in the Greater Toronto
Area, providing information and resources to reconnect Catholics with their
faith community. The campaign coincides with Holy Week, the
most holy time of year for Catholics.
    "We know there are many Catholics who wish to return to the church but
don't know where exactly to start. Most importantly, we want these people to
know they're welcome now and always," said Neil MacCarthy, communications
director for the archdiocese. "These resources give visitors a chance to dip
their foot in the water before they consider diving back into full, active
participation in the church."
    MacCarthy also highlighted an additional goal of the initiative: "The
campaign also provides an opportunity for all local residents, regardless of
religion, to gain a better appreciation of the extensive work the Catholic
Church undertakes to strengthen our entire community. During this most holy
time of year, let's celebrate the contribution of those inspired by their
faith across the GTA."
    The campaign includes radio ads featuring Archbishop Thomas Collins, a
minisite,, with information about Catholicism, references
to local Catholic organizations and a searchable directory of 225 local
Catholic churches. The site also links to sections of the official website of
the Toronto Catholic Church,, which has welcomed more than
750,000 visitors since 2008.
    While these resources encourage Catholics to consider returning to the
church, more than 1,000 adults have made the commitment and will be "welcomed
home" in parishes throughout the GTA this Saturday evening during the Easter
Vigil. These participants have spent several months of formation in the Rite
of Christian Initiation of Adults (RCIA) program offered each year for those
wishing to enter into full communion with the Catholic Church.

    Stretching from Toronto to Orillia, Mississauga to Oshawa, the
Archdiocese of Toronto is the spiritual home to 1.9 million Catholics,
celebrating Mass at 225 parishes in more than 30 languages each week.

For further information:

For further information: Neil MacCarthy, Director, Public Relations &
Communications, Archdiocese of Toronto,, (416) 934-3400
x 552, Cell: (416) 879-2846,,

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