/R E P E A T - Video B-Roll Via Satellite - BCE appoints George Cope/

    MONTREAL, July 11 /CNW/ - The following B-Roll is available at the listed
times and co-ordinates:

    Live Satellite Coordinates:

    DATE OF FEED:         July 11, 2008

    TIME OF FEED:         2 p.m. - 2:30 p.m. ET

    CO-ORDINATES:         Anik F2 C Band
                          Transponder 7B
                          Downlink Frequency 3980 Vertical
                          Subcarrier 6.2 & 6.8


    BCE Inc. (TSX, NYSE:   BCE) today announced that George Cope has been
appointed to the boards of directors and as President and Chief Executive
Officer of BCE and Bell Canada, effective today.
    As previously announced, Mr. Cope will also lead the company following
the completion of its acquisition by an investor group led by Teachers'
Private Capital, the private investment arm of the Ontario Teachers' Pension
Plan, Providence Equity Partners Inc., Madison Dearborn Partners, LLC, and
Merrill Lynch Global Private Equity. The transaction will close on or before
December 11, 2008.
    "I am very excited about the opportunities ahead for Bell's customers and
our national team," said Mr. Cope. "Bell's goal is clear: to be recognized by
customers as Canada's leading communications company. I look forward to
leading a unified, re-energized organization focused on attaining that goal by
delivering a better customer experience at every level."

    1. George Cope
    2. Bell Mobility
    3. Express Vu
    4. Bell World
    5. Cities
    6. Logos

    Pierre Leclerc
    Bell Canada Media Relations,
    (514) 391-2007 1 877 391-2007

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