/R E P E A T/ - Media Advisory - The Board of Trade of Metropolitan Montreal welcomes Charles Lapointe, president and CEO, Tourisme Montréal

    "The highs and lows of Montreal tourism"

    MONTREAL, Jan. 29 /CNW Telbec/ - Media representatives are invited to
attend the business luncheon of the Board of Trade of Metropolitan Montreal on
Tuesday, January 30, 2007, at Hyatt Regency Montréal, at noon. Charles
Lapointe, president and CEO, Tourisme Montréal, will be our guest speaker.
    Tourism is fundamental to Montreal's economic development. Tourisme
Montréal's strategies to position our brand in foreign target markets have
been successful. However, the sky is clouding over: tourists are changing,
opting for different destinations, competition is fierce and cultural and
tourism initiatives are lacking in Montreal.
    Mr. Lapointe will share his view of the situation and discuss ways for
Montreal to become a destination of choice for tourists from the world over.

    The speech will be delivered mainly in French.

    Date:     Tuesday, January 30, 2007

    Location: Hyatt Regency Montréal
              1255 Jeanne-Mance Street

    Time:     From noon to 2 p.m.
              Speech - 12:15 p.m.

    The Board of Trade of Metropolitan Montreal has some 7,000 members. Its
primary mission is to represent the interests of the business community of
Greater Montreal and to provide individuals, merchants, and businesses of all
sizes with a variety of specialized services to help them achieve their full
potential in terms of innovation, productivity and competitiveness. The Board
of Trade is Quebec's leading private economic development organization.

For further information:

For further information: and registration: Sylvie Paquette, Coordinator,
Media relations, Board of Trade of Metropolitan Montreal, (514) 871-4000, ext.
4015, sylvie.paquette@ccmm.qc.ca

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