/R E P E A T/ - Media advisory - Patrick Roy and Reebok launch brand new collection of LogoAthletic footwear exclusively at Zellers

    QUEBEC CITY, Sept. 6 /CNW Telbec/ - Quebec Remparts head coach and former
National Hockey League player Patrick Roy, Reebok Canada, and Zellers invite
media representatives to the launch of LogoAthletic, a new collection of
athletic footwear available exclusively at Zellers stores across Canada.
    Patrick Roy will participate as the ambassador in the national launch of
the new LogoAthletic collection of footwear. Accompanied by Quebec Remparts
players, he will speak about the introduction of LogoAthletic and his
involvement with the launch of this new exclusive brand.

                                 Press event

    Patrick Roy and Reebok launch exclusive new collection of LogoAthletic
                             footwear at Zellers

    When:     Tuesday, September 11, 2007, 11:00 a.m.

    Where:    Zellers (exterior entrance)
              Les Galeries de la Capitale
              5401 boulevard des Galeries
              Quebec City, Quebec

    Speakers: Patrick Roy, Quebec Remparts Managing Director and Head Coach
              Len Rhodes, General Manager of Reebok Canada
              Representative of Zellers

    A photo opportunity will be scheduled with Patrick Roy.
    Please confirm your attendance and indicate your shoe size.

    Transportation and accommodation arrangements will be made for
journalists travelling from outside Quebec City.

For further information:

For further information: Mathieu Claise, Media Relations Officer, (418)
521-3770, Cell: (418) 265-2512; Source: Reebok Canada

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