/R E P E A T/ - L'Union des producteurs agricoles presents Pointe-à-Callière's 18th-Century Public Market - 14th Edition

                 Saturday, August 25, from 10 a.m. to 8 p.m.
                  Sunday, August 26, from 10 a.m. to 6 p.m.
              In Place Royale and the streets around the Museum
                                 A FREE EVENT

    MONTREAL, Aug. 24 /CNW Telbec/ - For its fourteenth edition,
Pointe-à-Callière's 18th-Century Public Market - on Saturday, August 25 and
Sunday, August 26 - is proposing a journey through time back to a typical
market day in the heart of New France. The festive market will feature food
and products of the era, while revisiting the everyday reality of settlers
during the French regime.


    The 18th Century Public Market also offers something new each year. First
of all, L'herbe à dinde, un conte de l'UPA, a local tale for young and old
alike, will be presented on the Château de Callière stage on Saturday,
August 25 at 12:30 p.m., 2 p.m., 4:30 p.m., and 6 p.m., and on Sunday, August
26 at 1 p.m., 2 p.m. and 3:30 p.m. In this original story, created especially
for the Public Market, professional storyteller Eric Michaud, better known by
the name of his character Ubert Sanspré, recounts the story of Jean-Baptiste.
The farmer, in love with the land, sees his quiet life upset by the arrival of
a new lord in his village.
    Also this summer, the Amerindian encampment will house an extended
Algonquin family who will hold various demonstrations of their know-how:
beading, leather moccasin making, and sweetgrass basket making. The history of
native people will be related, along with their contribution to the markets of
the era and to missions around Montréal. The public will also be invited to
participate in a traditional dance.
    Also new this year, visitors can put their talent for calligraphy to the
test at a quill pen-writing workshop. This activity - in which children are
also invited to take part - is presented in collaboration with the Musée du
Château Ramezay.

    The Contemporary Zone

    The Public Market also features a contemporary zone called Memory of New
France, where curious visitors can try to trace their roots and re-familiarize
themselves with French traditions that have been kept alive for over two
centuries. Several of the Museum's partners have been invited to share their
historical, archaeological, and genealogical knowledge with visitors. The
Société généalogique canadienne-française, Land InSights, Archéo-Québec, and
several of Quebec's oldest families will be present in the contemporary zone.

    Historically authentic products and food

    Strolling among the many stalls at Pointe-à-Callière's Public Market,
visitors will be able to taste food and products that are typical of the 18th
century, do their shopping as it was done in the era, and stock up on a
variety of products: wild fruit jelly, chocolate truffles, maple products, elk
terrines and rillettes, cheeses, herbs, buckwheat pancakes, preserved
fiddleheads, mead, fruit spirits, cider, handmade soap and, of course,
Pointe-à-Callière's spruce beer.
    This year, the Market will also offer wine, honey, mustard, pine gum,
olive oil (imported from France at that time), cranberries, ground cherries,
the Montréal melon, medicinal plants, hemp products, blueberries, fruit jams,
and flavoured vinegars.
    The products sold in the market's stalls have been carefully assessed to
ensure that they are historically accurate to New France in the 18th-century.
Of course, they also meet today's modern health standards.

    A weekend filled with activity

    In an effort to maintain historical authenticity, agricultural producers,
craftspeople, musicians and entertainers will be dressed in period costumes
and will present activities that respect the ambience of an 18th century
    There's even more activity in store: storytellers, musicians, and
craftspeople will demonstrate their know-how. Some one hundred period figures,
along with two military regiments, will be on hand at Pointe-à-Callière to
bring the public square to life all weekend long.
    Several Public Market activities are aimed at children, who will have the
opportunity to dress up in the styles of New France and to play period games
such as Pinnes and Draughts. The Compagnie franche de la Marine will also be
recruiting young soldiers for its parade.

    To read the complete press release :
    Digital photos available :

    Pointe-à-Callière's cultural activity An 18th-Century Public Market is
presented by the Union des producteurs agricoles (UPA). The project is
produced under the Agreement on the cultural development of Montréal and
benefits from the support of the Secrétariat aux affaires autochtones. The
Museum also thanks La Presse and The Gazette for their participation in
promoting the event.

    The Museum receives funding from the City of Montréal.

For further information:

For further information: Catherine Roberge, Communications Coordinator,
(514) 872-7858; www.pacmusee.qc.ca; Digital photos available from

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Pointe-à-Callière, Montréal Museum of Archaeology and History

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Union des producteurs agricoles

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