/R E P E A T -- You're so busted!! DDB Canada battles PDA misconduct with "colourful" penalty card system/

    Rules to change disruptive "crackberry" boardroom behavior

    VANCOUVER and TORONTO, Feb. 12 /CNW/ - In response to the "personal
digital assistants (PDAs) pandemic" that is disrupting boardrooms across
Canada, Frank Palmer, chairman and CEO of DDB Canada, has issued a new
company-wide policy that creatively discourages staff from using their PDAs
and other mobile devices, like BlackBerries and cellular phones, during both
client and internal meetings.
    Inspired by the penalty system used in soccer games, DDB Canada staff
will be issued yellow or red cards for PDA misconduct that ultimately may
lighten their pocketbooks.
    "Over the past year, I've become increasingly aware of and annoyed by
staff who use their BlackBerries during meetings," says Palmer. "Whether it's
done openly or covertly under the table, using a PDA during a meeting is
completely unacceptable, disrespectful and hinders the progress of the
meeting. While these devices are considered time-savers, they're also
extremely intrusive."
    DDB Canada employees caught using a PDA during a meeting will be shown a
yellow warning card, by a fellow staff member attending the same meeting. A
second yellow card offence will automatically result in the issuing of a red
penalty card. In this instance, the offending staff member will be responsible
for paying their PDA invoice for that particular month.
    Palmer adds, "while most staff are attentive and courteous during
meetings, there are a few that continue to use their PDAs when they shouldn't.
This could turn out to be an expensive, yet worthwhile etiquette lesson for
those who continue to use their BlackBerry in the boardroom."
    Misuse of PDAs is a widespread problem across Canada. DDB Canada's new
PDA misconduct policy is a new take on measures that other organizations are
using to promote proper BlackBerry etiquette in the workplace. Recently,
Canada's Department of Citizenship and Immigration banned employees from using
their BlackBerries between 7 p.m. and 7 a.m. in an attempt to reduce work

    About DDB Canada

    DDB Canada (www.ddbcanada.com) is the most creatively acclaimed,
internationally recognized marketing communications agency in Canada. Known
for advertising that generates significant results for clients, DDB Canada is
Strategy magazine's 2007 Agency of the Year, and was named one of the "Best
Small and Medium Employers in Canada" in 2007 by the Queen's University School
of Business. A "total communications company," DDB believes creativity is the
strongest business tool. DDB Canada has offices in Victoria, Vancouver,
Edmonton, Toronto and Montreal. The agency's integrated divisions include: DDB
Kid Think (youth marketing), DDB Public Relations, Tribal DDB (online and
interactive), Karacters Design Group, Rapp Collins (direct) and Radar DDB
(social media marketing).

For further information:

For further information: or to schedule an interview, please contact:
Paige Calvert, DDB Canada, (604) 608-4421, paige.calvert@ddbcanada.com

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DDB Canada

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