/R E P E A T -- Video B-Roll Available via CNW - Athletes with Vancouver 2010 dreams inspired by Aspiring Olympians program/

    TORONTO, April 28 /CNW/ - The following video is available by satellite
or by CNW's Broadcast On-Demand web download:

    STORY SUMMARY: As a sponsor of Canadian athletes participating in the
Vancouver 2010 Olympic and Paralympic Games, General Mills Canada has launched
the Aspiring Olympians program. Aspiring Olympians features 16 Olympic
hopefuls which Canadians can support directly through the purchase of
specially-marked General Mills cereals.
    Unique PIN codes have been printed inside commemorative Vancouver 2010
Winter Games' cereal boxes featuring Aspiring Olympians. With each donation
code Canadians collect and submit through
www.everydaycelebrations.ca/aspiringolympians, General Mills will donate $1 on
their behalf to their chosen Aspiring Olympian, up to $25,000 with a
guaranteed minimum of $5,000. Funds raised go directly to the athletes, and
are used to offset the high costs of training, equipment, travel and other


    -   Athlete Bios, images and footage of the following 16 Aspiring

        Veronika Bauer                      Lascelles Brown
         -  Hometown: Toronto, ON            -  Hometown: Calgary, AB
            Freestyle Skiing: Aerials           Bobsleigh
        Margarita Gorbounova                Michelle Kelly
         -  Hometown: Ottawa, ON             -  Hometown: Fort St. John, BC
            Biathlon (Paralympic)               Skeleton
         Deirdre Dionne                      Jeff Foss
         -  Hometown: Red Deer, AB           -  Hometown: Edmonton, AB
            Freestyle Skiing: Aerials           Alpine Skiing (Paralympic)
         David Nighbor                       Kim St-Pierre
         -  Hometown: North Bay, ON          -  Hometown: Chateauguay, QC
            Cross-Country Skiing                Ice Hockey
         Jackie Brown                        Patrick Côté
         -  Hometown: Cambridge, ON          -  Hometown: Grand-Sault, NB
            Freestyle Skiing: Moguls            Biathlon
         Jayna Hefford                       Vincent Labrie
        -  Hometown: Kingston, ON           -  Hometown: Lévis, QC
           Ice Hockey                          Speed Skating
         Alexandra Duckworth                 Michael Gilday
         -  Hometown: Kingsburg, NS          -  Hometown: Yellowknife, NWT
            Snowboard                           Short Track Speed Skating
         Kyle Parrott                        Warren Tanner
         -  Hometown: Minnedosa, MB          - Hometown: Grimsby, ON
             Speed Skating                      Freestyle Skiing: Moguls

    -   Product pack shots


    Satellite Feed Coordinates:

    TIME OF FEED:         09:00 a.m. EST - 09:30 am EST
                          and again at 9:00 a.m. PST - 09:30 am PST
    DATE OF FEED:         Wednesday, April 29, 2009
    CO-ORDINATES:         Anik F2C
                          Transponder 3B
                          Downlink frequency: 3820 Vertical
                          Audio subcarrier: 6.8 & 6.2

    WEB Video Preview and Download link:


    TIME OF POSTING:      9:00 a.m. EST
    DATE OF POSTING:      Wednesday, April 29, 2009

    All video can be viewed by clicking on the link. Broadcast quality video
    is available for download by accredited journalists. Please contact
    broadcast@newswire.ca for access.



    Sandra DeCarvalho
    Optimum Public Relations
    (416) 306-6792

    For technical information DURING the satellite feed or for assistance
with Broadcast On-Demand, please contact CNW at broadcast@newswire.ca or (416)
    CNW Broadcast On-Demand http://cnw.pathfireondemand.com provides free,
secure and easy-to-use broadcast quality material direct from our website to
accredited journalists worldwide.
    This material is offered for free and unrestricted news use.

For further information:

For further information: CNW BROADCAST, TORONTO (416) 863-2115

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