/R E P E A T -- This Halloween Canadians can give a treat and help grant a wish/

    PICKERING, ON, Oct. 16 /CNW/ - Treat bags are going to be full of wishes
this Halloween thanks to Mars Canada Inc.'s second annual Give a Treat, Grant
a Wish program that raises funds for The Children's Wish Foundation of Canada.
    Mars Canada Inc. is encouraging Canadians to create a memorable Halloween
for everyone by purchasing specially marked Children's Wish packs. It will be
donating a portion(*) of its Halloween candy and chocolate product sales to
Children's Wish. Last year, the company donated $100,000 to the Foundation and
hopes to do the same this year.
    "Halloween is a season for fun that everyone should enjoy - even kids who
have to grow up too soon because they face life threatening illnesses," says
Chris Hamilton, Vice President, Snack Food, Mars Canada Inc. "Mars Canada Inc.
is pleased to once again have this partnership with Children's Wish and to
help make wishes come true for those children who need them the most. This
year, we are asking consumers to give a treat and help grant even more
    This is the second year that Children's Wish has partnered with Mars
Canada Inc. as part of an initiative to generate awareness for the non-profit
organization and help raise funds that will enable the Foundation to fulfill a
favourite wish for Canadian children diagnosed with life-threatening
    "Every day in Canada wishes come true for almost three children, each
diagnosed with a life-threatening illness and this is a chance for families
help grant a wish," says Chris Kotsopoulos, Executive Director, The Children's
Wish Foundation of Canada. "Children's Wish is extremely pleased to be partner
once again with Mars Canada Inc. in this worthwhile campaign that enables to
help provide these wonderful kids with the opportunity to realize one of their
most heartfelt wishes."
    All wishes granted by the Foundation are made possible by donations from
individual Canadians and by companies, like Mars Canada Inc. Specially marked
Children's Wish packs that are part of the Halloween promotion include Mars(R)
Peanut Free, M&M's(R), Snickers(R) and Skittles(R) candies.

    When passing out candy on Hallowe'en, consider the following advice:

    Candy Bowls -  Consider two treat bowls this Halloween, a peanut-free
                   bowl with snacks like Mars(R) Peanut-Free, and a separate
                   bowl with your usual assortment and nostalgic favourites.
                   Offering trick-or-treaters a choice of peanut-free candy
                   eliminates the guesswork when kids come to the door -
                   especially for the shy ones who might not be so ready to
                   disclose their allergy. Better yet, these same peanut-free
                   treats can be taken to school the next day.

    Read Labels -  "May contain peanuts" is one label to watch out for. These
                   products should be avoided by those who have peanut
                   allergies. If you're not sure read the ingredient list.

    Etiquette   -  If you're hosting a Halloween party at your home, make
                   sure you're aware of your guests' allergies. And if the
                   party is for children, check with the parents for any
                   specific instructions or recommendations.

    For Parents -  Parents of children with peanut allergies are usually well
                   aware of what they have to do given the seriousness of
                   anaphylaxis. Anaphylaxis is a life-threatening allergic
                   reaction that can occur, with food as the most common
                   cause. The keys to being prepared this Halloween are:

    Medication  -  If you have a child with a food allergy, never leave home
                   without an auto injector like an EpiPen or Twinject.

    The Candy
    Sort        -  Toss out anything unwrapped, unlabelled, or homemade
                   right away.

    About Mars Canada Inc.

    Mars Canada Inc is the Canadian subsidiary of Mars Inc, a privately held
multi-national company and a world leader in food, pet care, and confectionery
products. Worldwide Mars Inc employs a team of 48,000 people and operates in
more than 160 countries. Mars Canada Inc. operates two plants in Bolton and
one plant in Newmarket, Ontario where it manufactures brands such as Mars(R),
Milky Way(R), 3 Musketeers(R), Uncle Ben's(R), Whiskas(R), Pedigree(R) and
Cesar(R). Five principles guide Mars Canada Inc. in the way it conducts
business: Quality, Responsibility, Mutuality, Efficiency, and Freedom. For
more information about Mars Canada Inc. log onto www.mars.com/canada.

    About Children's Wish

    Established in 1984, The Children's Wish Foundation of Canada is a
national non-profit organization dedicated to fulfilling a favourite wish for
children diagnosed with life-threatening illnesses. Since its inception,
Children's Wish has granted more than 14,000 wishes for children and their
families and fulfills approximately 900 wishes annually -- granting nearly
three wishes everyday -- each being an individual adventure, carefully
structured to meet the needs of that particular child. For information on
Children's Wish, log onto www.childrenswish.ca.

    (*) To a maximum of $100,000 in 2008

    Mars(R), Milky Way(R), 3 Musketeers(R), Uncle Ben's(R), Whiskas(R),
    Pedigree(R) and Cesar(R). are Registered Trademarks of Mars Canada Inc.

For further information:

For further information: George James, Director, Communications, The
Children's Wish Foundation of Canada, o: (905) 839-4566, ext. 240, c: (416)
402-3783, e: george.james@childrenswish.ca

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The Children's Wish Foundation of Canada

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