/R E P E A T -- Media invitation - International Tourism: Canada at the Crossroads - Speech by Jean-Marc Eustache to the Cercle finance et placement du Québec/

    MONTREAL, Sept. 17 /CNW Telbec/ - Jean-Marc Eustache, President and CEO
of Transat A.T. Inc., will give a speech titled "Le Canada à la croisée des
chemins en matière de tourisme international : Saurons-nous brancher notre
économie sur cette industrie d'avenir ?," to the Cercle finance et placement
du Québec on Thursday, September 18, 2008, at noon. Mr. Eustache will address
the factors that are hindering the development of airline companies and
preventing Canada from fully profiting from the growth of international
tourism, while almost all other countries are benefiting. With the federal
election campaign in full swing, Mr. Eustache will highlight the importance of
putting this issue high on the political agenda and mapping out a coherent
    The speech will be delivered in French. A written English translation
will be available.

    When:   Thursday, September 18, 2008, at noon
    Where:  Hôtel Omni Mont-Royal, Saison A Room
            1050 Sherbrooke Street West, Montreal
    RSVP:   Media representatives are asked to confirm their attendance by
            calling 514 282-3835, ext. 2011

    Transat A.T. Inc. is an integrated international tour operator with more
that 60 destination countries and that distributes products in over
50 countries. A holiday travel specialist, Transat operates mainly in Canada
and Europe, as well as in the Caribbean, Mexico and the Mediterranean Basin.
Montreal-based Transat is also active in air transportation, destination
services, accommodation and distribution. (TSX: TRZ.B, TRZ.A)

For further information:

For further information: Pierre Tessier, (514) 987-1660, ext. 4662;
Source: Transat A.T. Inc.; www.transat.com

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