/R E P E A T -- Media Alert/Photo Advisory - Tailgate Lovers Unite! Budweiser Brings the Infamous Bills Tailgate Experience to Canada/

    On August 14th, Budweiser is treating football fans to the ultimate
    pre-game experience including a chance to score one of hundreds of free
    tickets to the first game of the Bills Toronto Series!

    TORONTO, Aug. 12 /CNW/ - What better way to celebrate the first game in
the much-anticipated Bills Toronto Series than with a long standing football
tradition of a tailgate party? On Thursday, August 14, join the Bud Girls and
thousands of football fans for the ultimate Budweiser Bills Tailgate Party and
a chance to score one of the hundreds of free tickets Budweiser will be giving
away to the Bills vs. Pittsburgh Steelers NFL game.
    The Budweiser Bills tailgate party will kick off in the parking lot
across from Rogers Centre (corner of Blue Jays Way and Front Street) starting
at 4:00 and the first 100 people admitted to the party via the Blue Jays Way
entrance (must be 19 years of age or older) will receive free tickets to that
evening's game! There will also be chances to win one of hundreds of free
tickets at the party which will feature all the best in tailgating tradition -
game-time food and cold Budweiser, live music, pre-game activities and more.
    The August 14 game featuring the Buffalo Bills vs. Pittsburgh Steelers
kicks off an historic eight-game Bills Toronto Series that will see the
first-ever regular season NFL game played on Canadian soil later this year.
Don't miss the chance to be part of the official kick-off at the Budweiser
Bills tailgate party!

    What:           Budweiser Bills Tailgate Party
                    -  The first hundred people admitted to the party via the
                       Blue Jays Way entrance will score free tickets to the
                       Bills vs. Pittsburgh Steelers game. Plus hundreds of
                       additional tickets will be available to be won(*) by
                       lucky fans at the party - must be there to win!
                    -  Admission to the party is free and is open to persons
                       19 and older (please bring ID); you don't have to have
                       tickets to the game to join the party

    When:           Thursday August 14, 2008
                    4:00 p.m. to 7:00 p.m.

    Where:          Parking lot across from Rogers Centre at the corner of
                    Blue Jays Way and Front Street (Enter via Front Street
                    or Blue Jays Way) Toronto

    Interview Ops:  -  Kyle Norrington, National Marketing Manager, Budweiser

    Photo Ops:      -  The Bud Girls and thousands of football fans enjoying
                       pre-game festivities and celebrating before the
                       big game
                    -  Line-ups of people trying to be among the first 100 to
                       score instant tickets to the game

    (*)No purchase necessary. Must be legal drinking age. Entry subject to
       capacity. Approx. retail value of the ticket: $575. Odds of winning
       depend on number of eligible entries received. Contest close date:
       Aug. 14, 2008. Full contest rules available at the event or at
       Budweiser.ca. (R)/MD Anheuser-Busch, Inc.

For further information:

For further information: or for interview requests, please contact: Noor
Marzook or Stella Mok, Edelman, (416) 979-1120 ext 239/267,

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