/R E P E A T -- Media Alert - 'Mo'sy on down for charity at the Philips - Movember Mo-Off/

    CALGARY, Oct. 29 /CNW/ -

    WHAT:   Philips kicks off Canada's second-annual Movember fundraiser with
            the first-ever travelling Mo-Off. Bringing the convenience of a
            barbershop to the streets of Calgary, the Philips-Movember Mo-Off
            is committed to helping men get off to a smooth start just in
            time for the Mo (Moustache) growing season.

            Canadians from coast-to-coast are encouraged to register at
            Movember.com and start raising awareness and funds for the
            Prostate Cancer Research Foundation of Canada by growing a Mo for
            the entire month of November.

            Movember is a non-profit organization committed to men's health
            issues. All donations made will go directly to the Prostate
            Cancer Research Foundation of Canada who will use the funds to
            create awareness and fund research for prostate cancer.

    WHEN:   Wednesday, October 29
            11: 00 a.m. - 1:30 p.m.

    WHERE:  MacEwan Student Centre (2500 University Dr. NW)


    -   Shawn Hewson, Movember Style Guru:
        -  Co-founder and Creative Director of Bustle Clothing, one of
           Canada's leading men's clothing labels with a roster of celebrity
           clients, and Project Runway Canada judge
        -  Offers valuable all-over grooming tips for the Mo'd man and expert
           runway counsel to mo-maintenance during the wild month of Movember

    -   Mo-Off :
        -  Animated Mo-Off crew demonstrates live shave-offs to participating
           Mo Bros
        -  Calgarians register to the Movember cause and commit to raising
           funds and awareness surrounding prostate cancer
        -  Shawn is available for interview upon request.

For further information:

For further information: ONSITE CONTACT: MS&L, Jessica Kasparian,
Office: (416) 847-1303, Mobile: (647) 688-0314, Email:
jessica.kasparian@mslworldwide.com; OFFICE CONTACTS: MS&L, Natalie Little,
Veronica Langvee, Office: (416) 847-1318, (416) 847-1323, Email:
natalie.little@mslworldwide.com, veronica.langvee@ mslworldwide.com

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