/R E P E A T -- Media Alert - 'Mo'sy on down for charity at the Philips - Movember Mo-Off/

    EDMONTON, AB, Oct. 31 /CNW/ -

    WHAT:     Philips kicks off Canada's second-annual Movember fundraiser
              with the first-ever travelling Mo-Off. Bringing the convenience
              of a barbershop to the streets of Edmonton, the
              Philips-Movember Mo-Off is committed to helping men get off to
              a smooth start just in time for the Mo (Moustache) growing

              Canadians from coast-to-coast are encouraged to register at
              Movember.com and start raising awareness and funds for the
              Prostate Cancer Research Foundation of Canada by growing a Mo
              for the entire month of November.

              Movember is a non-profit organization committed to men's health
              issues. All donations made will go directly to the Prostate
              Cancer Research Foundation of Canada who will use the funds to
              create awareness and fund research for prostate cancer.

    WHEN:     Friday, October 31

    WHERE:    Churchill Square 1 Sir Winston Churchill Square
              7:30 a.m. to 11:30 a.m.


    -   Shawn Hewson, Movember Style Guru:
        -  Co-founder and Creative Director of Bustle Clothing, one of
           Canada's leading men's clothing labels with a roster of celebrity
           clients, and Project Runway Canada judge
        -  Offers valuable all-over grooming tips for the Mo'd man and expert
           runway counsel to mo-maintenance during the wild month of Movember

    -   Mo-Off:
        -  Animated Mo-Off crew demonstrates live shave-offs to participating
           Mo Bros
        -  Edmontonians register to the Movember cause and commit to raising
           funds and awareness surrounding prostate cancer

    -   Shawn is available for interview upon request

For further information:

For further information: ONSITE CONTACT: MS&L, Jessica Kasparian,
Office: (416) 847-1303, Mobile: (647) 688-0314, Email:
jessica.kasparian@mslworldwide.com; OFFICE CONTACTS: MS&L, Natalie
Little/Veronica Langvee, Office: (416) 847-1318/(416) 847-1323, Email:
natalie.little@mslworldwide.com/veronica.langvee@ mslworldwide.com

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