/R E P E A T -- Media Alert - Brand new doll line Moxie Girlz(TM) launches in Canada/

    TORONTO, Aug. 27 /CNW/ -


    MGA Entertainment, Inc. (MGA), a worldwide leader in the toy industry, is
    empowering girls and tweens to free their creative energy with the
    introduction of Moxie Girlz(TM), a new doll line that will encourage
    girls to reach for their dreams and fearlessly embrace their
    individuality through self-expression, friendships, and through their own
    unique style. With the brand motto of "Be True! Be You!(TM)", the Moxie
    Girlz(TM) line features four characters available in different themes,
    each inspiring interactive play and self expression in a unique way.


    As part of its Canadian launch, MGA Entertainment has teamed up with
    Wal-Mart to launch Moxie Girlz(TM). Kids are invited to the doll launch
    which will take place at Wal-Mart Square One. Here, kids will have a
    chance to express their Moxie Art-titude(TM) by drawing on a huge,
    outdoor mural, and will be given a unique opportunity to interact with
    the new product line and to enter a draw for a Moxie Girlz(TM) prize


    Friday, August 28, 2009

    11:00AM - 3:00PM   Wal-Mart Square One, 100 City Centre Drive,
                       Mississauga (outdoor activities in parking lot and
                       inside activities near the McDonald's)
                       (Rain Location: All activities to be inside the
                       Wal-Mart near the McDonald's)

For further information:

For further information: images or interviews, please contact: Carley
Tietolman, LexPR Canada, ctietolman@lexpr.com, (416) 542-9140 x3370 (w), (416)
710-0300 (c)

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