Launch of Tide Coldwater HE and Stain Release wash your worries away
TORONTO, Aug. 13 /CNW/ - P&G's Tide is partnering up with Project Runway
Canada's Season two runner-up Jessica Biffi and children's clothing retailer
Gymboree to launch its latest innovation, Tide Stain Release. Tide will also
be launching the much anticipated Tide Coldwater High-Efficiency detergent,
the brand's newest leading tool to help consumers reduce their impact on the
Yonge Dundas Square will be transformed into an exclusive fashion event
hosted and styled by Canadian designer Jessica Biffi and Gymboree. Children of
all age groups will take the stage in the latest must-have fashions for the
2010 back-to-school season, along with Biffi's one-time signature kids'
designs created from gently used clothing treated with Tide Stain Release.
Following the fashion show, an ice sculptor will help you 'Stay Cool' by
carving a life-size replica of a high-efficiency washing machine to promote
the new Tide Coldwater High-Efficiency detergent.
What: Procter & Gamble's Tide launches its two latest products: Tide
Stain Release and Tide Coldwater HE
Children's Runway Show featuring exclusive Jessica Biffi
designs and Gymboree fall fashions
Ice sculptor will carve a life-size replica of high-efficiency
Who: Jessica Biffi
Location: Yonge-Dundas Square
South-East corner of Yonge and Dundas Streets
Date: Wednesday, August 19, 2009
Time: Children's Fashion Show 10:00 a.m. - 11:00 a.m.
Stay Cool 11:00 a.m. - 1:00 p.m.
Photo/broadcast/interview opportunities available, including:
- Jessica Biffi's one-time only kids' clothing designs
- Interview opportunity with designer Jessica Biffi
- Children walking the runway showcasing the latest back-to-school
fashions by Gymboree
- Stay Cool consumer giveaways and contests
- Photo opportunity with ice sculptor
For further information:
For further information: or for media RSVP, please contact: Fashion
Show: Tamar Nersesian, Optimum PR, (416) 969-1291,
firstname.lastname@example.org; Fashion Show: Charlene Lo, Optimum PR; (416)
934-8409, email@example.com; Stay Cool: Michelle Yeh, Palette PR, (416)
703-9859 ext. 22, firstname.lastname@example.org; Stay Cool: Louise Armstrong, Palette PR,
(416) 703-9859 ext. 12, email@example.com