/R E P E A T -- Media Advisory/Photo Opportunity - Good Hair Day - 30 REDKEN Stylists to Kick Off Canada's Biggest Hair Cut-A-Thon/

    Second Annual REDKEN Cut-A-Thon Launches at Yonge-Dundas Square

    Event Kicks off a Week of Fundraising at 160 REDKEN Salons across Canada

    All Proceeds Donated to ONEXONE Foundation

    TORONTO, Aug. 7 /CNW/ - Has Toronto's wettest summer dampened your
spirits and made your hair limp and frizzy? On Monday, August 11, celebrate a
good hair day for a good cause. Join 30 REDKEN Canada celebrity stylists at
Yonge-Dundas Square as they kick off the second annual REDKEN Cut-A-Thon to
benefit ONEXONE Foundation, a Canadian charity committed to providing aid and
preserving the lives of children in Canada and around the world.
    From 10 a.m. until 7 p.m., 30 stylists will offer top-level professional
services to the public at a discount for charity. Services provided include:
haircuts for women ($35), men ($20) and children ($15) and hairstyling for
adults ($10-15) and children ($5-10).
    This event launches a national fundraising drive. Beginning Monday,
August 11 and ending Sunday, August, 17, proceeds from haircuts, in-salon
services, individual salon fundraisers and products sold at REDKEN's 160
participating salons across Canada will be donated to ONEXONE. For a list of
participating salons, please visit www.redken.ca. For more information on
ONEXONE, please visit www.onexone.org.

         Help cut out child poverty and suffering one snip at a time.

    WHAT:  30 hair stylists bring their salon chairs and services to set,
           style and cut hair for local celebrities, ONEXONE Ambassadors,
           REDKEN executives and the public to kick-off the second annual
           REDKEN Cut-A-Thon. All proceeds will be donated to the ONEXONE
    WHO:   - Seamus O'Regan, Emcee and "Canada AM" Co-Host
           - Joelle Berdugo Adler, ONEXONE Founder and Diesel Canada
           - Terry Ritcey, REDKEN Canada, Director of Education
           - Local celebrity photo opportunities throughout the day!
    WHEN:  Monday, August 11, 2008

           MEDIA EVENT (Remarks and photo opportunity)
           12 p.m. - 12:20 p.m.
           Note: Local celebrity photo opportunities throughout the day!

           PUBLIC EVENT
           10 a.m. - 7 p.m.
    WHERE: Yonge-Dundas Square
           Toronto, Ontario

For further information:

For further information: To confirm your attendance, book interviews and
photos or co-ordinate live segments, please contact: Shauna Simons, Laura
Gatsos, Media Profile, (416) 504-8464, Shauna Cell: (647) 502-4600, Laura
Cell: (416) 886-9071, shauna@mediaprofile.com, laura@mediaprofile.com

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