/R E P E A T -- Media Advisory/Photo Opp: Ontario Mayors 'pedal for power' to gear up for the Count Me In! Community Challenge Day Challenge/

    TORONTO, Aug. 7 /CNW/ - To gear up for the Count Me In! Community Day
Challenge (www.countmeinontario.ca), on August 11th, Michael Harding, the
mayor of Woodstock, along with Ontario mayors and municipal representatives,
will 'pedal for power' to demonstrate the importance of selecting energy
efficient products.

    WHAT:    Ontario Mayors 'pedal for power' leading up to the Count Me In!
             Community Challenge Day

    WHO:     Michael Harding, Mayor of Woodstock, Ontario
             Other mayors and municipal representatives from across Ontario
             Doug Wilson, President, Sony of Canada Ltd.
             Patrick Lapointe, Director of Television Marketing, Sony of
             Canada Ltd.

    WHEN:    Tuesday, August 11, 2009
             12:00 PM ET

    WHERE:   First Canadian Place park
             100 King Street West, Toronto
             The park faces King Street between Bay and University
             (In the event of rain, the event will take place on the
             Concourse level in the First Canadian Place Shopping Centre,
             beside the waterfall, and across from HMV)

    About the Count me In! Community Challenge

    The Community Challenge Day is the final element of the overall Energy
Conservation Week campaign. It's on August 14, which is the anniversary of the
North American blackout in 2003.
    The Community Challenge takes its name from the Count Me In! theme of
Energy Conservation Week (May 17-23). It's the final element of the Energy
Conservation Week campaign in 2009, which began with the Leadership Summit on
April 23rd.
    The Community Challenge is a joint initiative of the OPA, the City of
Woodstock - which has led a municipal Blackout Day Challenge for the past
several years - the Association of Municipalities of Ontario (AMO), the
Independent Electricity System Operator (IESO) and the Electricity
Distributors Association (EDA).

    About the Sony VE5 BRAVIA HDTV

    Combining energy-saving features with quality picture performance,
BRAVIA(R) VE5 Eco Series HDTVs boast a high-efficiency HCFL backlight which
provides outstanding image quality while exceeding ENERGY STAR(R) 3.0
requirements by over 50% in Home Mode. An integrated Presence Sensor detects
if you've stepped away from your TV for awhile and shuts the picture off. A
built-in LightSensor automatically adjusts to your room's ambient light and
lowers the brightness of the TV's backlight to conserve energy. Plus, enjoy
Full HD 1080p picture quality and smooth motion with Motionflow(TM) 120Hz
refresh rate technology. For more information, visit www.sonystyle.ca/ecotv.

For further information:

For further information: Kendra Black, NATIONAL Public Relations at
(416) 848-1407 or at kblack@national.ca and Corey Ross, on behalf of Sony
Canada, at (416) 879-5209, or at corey.ross@sympatico.ca

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