/R E P E A T -- Media Advisory - Scotiabank Celebrates Launch of New Insurance Centre, With Expanded Product Offering/

    TORONTO, Aug. 14 /CNW/ - Scotiabank is announcing its new Home and Auto
Insurance Program and associated launch of additional Life and Health products
as well as enhanced online capabilities and the grand opening of its first
Insurance Centre initially marketing Home and Auto Insurance.

    Who:   Mark Cummings, Senior-Vice President and Head, Insurance Canada,
           Robin Hibberd, Executive Vice-President, Personal Lending and
           Insurance, Scotiabank; and
           Chris Hodgson, Group Head, Canadian Banking, Scotiabank.

    What:  12 p.m. to 2 p.m. - Online insurance consultations for customers,
           prize give-aways, and more.

           1 p.m. - Media kick-off, with photo opportunity.

    When:  Monday, August 17, 2009
           12 p.m. to 2 p.m.

    Where: Scotia Plaza
           Concourse level
           40 King Street West, Toronto

    Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With close to 69,000 employees, Scotiabank
Group and its affiliates serve approximately 12.8 million customers in some 50
countries around the world. Scotiabank offers a diverse range of products and
services including personal, commercial, corporate and investment banking.
With more than $513 billion in assets (as at April 30, 2009), Scotiabank
trades on the Toronto (BNS) and New York Exchanges (BNS). For more information
please visit www.scotiabank.com.

For further information:

For further information: Joe Konecny at (416) 933-1795, or

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