/R E P E A T -- Media Advisory - Ontario Cattlemen Showcase Ontario Beef and Talk about Profitability Crisis/

    TORONTO, May 27 /CNW/ -


               5th Annual Queen's Park Barbecue and Lobby Day

         featuring flavourful smoked Ontario Corn-Fed Beef Tenderloin


           The Ontario Cattlemen's Association Board of Directors

                               SPECIAL GUEST:

                       Culinary Activist, Anita Stewart


                             Tuesday June 3, 2008
                               11:30am - 1:30pm


                   South Lawn of Main Legislative Building


    The barbecue is being held to show appreciation to Ontario's MPPs for
        their assistance to the beef industry in the past, and to seek
                       continued support in the future.

                           Why You Should Attend:

             Come out to taste some great Ontario Corn-Fed Beef!

      For Ontario beef producers, 2007 was a year that many would rather
    forget. A combination of factors, including government regulations, a
     rising Canadian dollar, lack of access to key markets and high input
    costs force many producers to question their future in the beef industry.
    In 2008, we are continuing to face a number of challenges, and these put
     us at a competitive disadvantage and negatively impact us financially.

     This event will allow Ontario MPPs and you, the media, to meet with
    grassroots beef producers and help to tell the great story of Ontario
     beef as a product and why bringing that product to market is such a
               challenge with the current cost-price squeeze.

    The Ontario Cattlemen's Association (OCA) is a grassroots organization
    that provides leadership to Ontario's beef farmers. OCA is involved in a
    wide range of issues that are of concern to our membership, including:
                 trade, animal health and environment issues.

For further information:

For further information: Lianne Appleby, OCA Communications Manager:
(519) 767-8634

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Ontario Cattlemen's Association

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