/R E P E A T -- Media Advisory - News Conference - Wednesday, March 5th - 10 am - IBC announces campaign to help consumers become more insurance savvy/

    Many policyholders don't know how to protect possessions in case of

    TORONTO, March 3 /CNW/ -

    WHAT:  Insurance Bureau of Canada (IBC) will announce the details of a
           national consumer education campaign designed to help Canadians
           ensure they have the proper coverage and make it easier to file a
           claim for damages or losses. Key findings of a new survey on
           Canadians' knowledge of home, auto and business insurance will
           also be released.

    WHY:   Insurance is an essential product that protects policyholders in
           times of need. But many Canadians don't understand what they're
           paying for - and how much they have to lose should disaster
           strike. The IBC campaign will make it easy for consumers to become
           more 'insurance savvy' by addressing the gaps in consumer

    WHO:   In attendance will be Mark Yakabuski, President & CEO, IBC; Mary
           Lou O'Reilly, Vice-President, Public Affairs & Marketing, IBC; and
           Angela Marzolini, Vice-Chairman, POLLARA.

    WHEN and WHERE:

    Wednesday, March 5
    10 a.m.
    Westin Harbour Castle
    Queen's Quay Room
    1 Harbour Square, Toronto.

    Note to Editors: A 'Living Room Set' will be in the room to demonstrate
    new downloadable software that IBC is making available free of charge to
    allow Canadians to compile an inventory of their possessions.

    Please note that B-roll will be available at the news conference. There
    will also be a satellite feed on March 5 from 2 p.m. - 2.30 p.m. Playout
    from DOME Tx1 to the Toronto Teleport and uplink to ANIK F2C 7B.

For further information:

For further information: to confirm your attendance, or to pre-book a
telephone interview for after the news conference, please contact: Ellen
Woodger at (416) 483-2358 (ellen.woodger@sympatico.ca); or James Geuzebroek at
(416) 362-2031 x 4364

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