/R E P E A T -- Media Advisory - Motorists challenged to "Take the Pace Car Pledge" and take a stand against speeding/

    Community-based anti-speeding initiative launches at HRM school

    HALIFAX, Sept. 23 /CNW/ - The Neighbourhood Pace Car program, a joint
initiative of Insurance Bureau of Canada (IBC) and the Ecology Action Centre's
Active & Safe Routes to School program, encourages residents to Take the Pace
Car Pledge and drive within the speed limit on all roads. This innovative
anti-speeding program will be launched at Grosvenor-Wentworth Park Elementary
where parents, teachers and students have pledged to take a stand against
speeding in their neighbourhood. Supported by HRM Police, the Pace Car program
asks motorists to become mobile speed bumps.
    Mayor Peter Kelly, Halifax Regional Municipality Councillor Debbie Hum,
HRM Police Representative and Active & Safe Routes to School Coordinator for
the Ecology Action Centre Janet Barlow, and IBC Acting VP Bill Adams will be
on hand Thursday, September 25 at 11 a.m. for the official program launch.

    Event details:

        Date:       Thursday, September 25, 2008

        Location:   Grosvenor-Wentworth Park Elementary, in the library
                     4 Downing Street, Clayton Park

        Time:       11:00 a.m. - noon

    All members of the media are welcome to attend the launch event for this
important program. For more information, visit www.pacecar.ca or to coordinate
a phone interview with key stakeholders, contact Insurance Bureau of Canada.

For further information:

For further information: Communications Assistant, Community &
Stakeholder Relations, Insurance Bureau of Canada - Atlantic Region, Erin
Esiyok (902) 429-2730 ext. 228, eesiyok@ibc.ca; Corinne MacLellan, (902)
209-3234, Athena.corad@ns.sympatico.ca

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