/R E P E A T -- Media Advisory - Literacy Foundation launches 20th anniversary celebrations/

    MONTREAL, Aug. 31 /CNW Telbec/ - The Literacy Foundation, in conjunction
with Quebec's Ministry of Education, Recreation and Sports (MELS), is pleased
to invite you to the launch of its 20th anniversary celebrations as part of
International Literacy Day.

    Subject:  On this occasion, the Literacy Foundation will officially
              present its 20th anniversary spokesperson, Marie-France Bazzo,
              as well as its new advertising campaign specially designed for
              this exceptional year by bleublancrouge advertising agency. On
              the menu: emotions and surprises!

    Date:     Tuesday, September 8, 2009

    Time:     9:30 am

    Location: Place Ville Marie
              1 Place Ville Marie, Hall Nord
              Montreal (McGill metro)
              Parking accessible from Cathcart Street

    Sequence: 10:00 am  Welcoming remarks
              10:15 am  Address by Maryse Perreault, Chief Executive Officer
                        of the Literacy Foundation
              10:25 am  Address by Marie-France Bazzo, spokesperson for the
                        Foundation's 20th anniversary
                        Presentation of the new advertising campaign created
                        by bleublancrouge
              10:35 am  A few words from a representative of the Ministry of
                        Education, Recreation and Sports (MELS)
                        Interviews and photo session on-site

                       Please confirm your attendance.

For further information:

For further information: Cindy D. Gauthier, Public Relations Office,
(514) 289-1178, ext. 225, Cell: (514) 883-0730,
cdgauthier@fondationalphabetisation.org; www.fondationalphabetisation.org/en

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Literacy Foundation

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