/R E P E A T -- Media Advisory - Kids & Company opens first site in Montreal/

    Leading corporate-sponsored childcare provider brings its winning formula
    to Montreal

    TORONTO, July 17 /CNW/ - Kids & Company, Canada's leading provider of
corporate-sponsored childcare, will officially open its first Montreal-area
location on July 22, 2008. The new 3576 square foot facility located at
Boulevard Réne Lévesque West in the heart of Montreal, will provide full-time,
part-time and emergency childcare to employees of Montreal-based organizations
such as Stikeman Elliott, Deloitte and RBC.

    WHO:      Victoria Sopik, President and CEO, Kids & Company

    WHAT:     Kids & Company will officially open its first Montreal
              childcare location at 1100 Boulevard Réne Lévesque West. Based
              on a unique model, Kids & Company opens and operates
              high-quality daycare centres and then partners with corporate
              clients who wish to add childcare assistance to their suite of
              employee benefits. As a result, Kids & Company clients are able
              to offer guaranteed full-time, part-time or emergency childcare
              to their employees, either on-site or close to the workplace.
              The Montreal location will accommodate up to 60 children from
              infant to 13-years-old on a full-time, part-time or emergency
              backup basis.

    WHEN:     July 22, 2008 at 12 pm until 2 pm.

    WHERE:    Kids & Company
              1100 Boulevard Réne Lévesque West, Ground Floor
              Montreal, QC
              H3B 4N4

    In recent years, Kids & Company has expanded its work-life balance
services and now provides corporate partners with access to eldercare
assistance and a meals-to-go program in addition to childcare.

    Kids & Company works directly with family-oriented corporations to
develop progressive childcare options that help address employees' work-life
balance and productivity. By partnering with Kids & Company, top-tier
companies in the legal, financial and insurance sectors, are able to add
childcare assistance, including guaranteed full-time, part-time places and
emergency backup care, as well as eldercare and meals-to-go to their suite of
employee benefits. Established by Victoria Sopik in 2002, Kids & Company now
has 20 childcare centres across Canada. For more information visit

For further information:

For further information: Lauren Wolff - English, Andrew Glenn - French,
Palette PR, (416) 703-9859 ext. 24/23, lwolff@palettepr.com,

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