/R E P E A T -- Media Advisory - "Fur is Green!"/

    Socio-economic & ecological contributions of the modern Fur Trade

    MONTREAL, April 30 /CNW Telbec/ -

    Subject:  Montreal NAFFEM
    Date:     Monday, May 4, 2009
    Time:     11 am
    Place:    Place Bonaventure, Exposition Hall (Kopenhagen Lounge)

    Despite criticism by media-savvy, eco-fundamentalists, the modern fur
trade is an excellent example of the responsible and sustainable use of
renewable natural resources, a key ecological principle promoted by all
credible conservation groups (IUCN, WWF, UNEP, etc.)
    Fed up with activist misinformation, the Canadian fur trade is launching
its own public information and consumer reassurance campaigns, including a
provocative Fur is Green program. (www.FURisGREEN.com)

    With many industry leaders gathering in Montreal for the 27th annual
    NAFFEM fur show, the following fur trade experts will be available for
    interviews at 11am, in the central (Kopenhagen Furs) lounge:

    Alan Herscovici: Exec V-P, Fur Council of Canada. (NAFFEM, fur business,
the new Fur is Green campaign)
    Serge Lariviere, PhD, MBA: Director, Cree Income Security Board, wildlife
biologist & active trapper. (importance of fur trade for James Bay Cree;
trapping expert.)
    Rob Cahill: Exec Director, Fur Institute of Canada (Agreement on Int'l
Humane Trapping Standards, "Stewarts of the Land" program, Seals&Sealing
    Gary Hazlewood: Exec Director, Canada Mink Breeders Association (fur
    Hon. Daniel Shewchuck & Simon Awa: Minister & Deputy Minister of
Environment, Government of Nunavut (importance of seal hunting and wildlife
for Inuit economy & culture.)
    Meeka Kilabuk, Connie Petatualuk, Karliin Aariak: Arctic College,
Nunavut; Winners of 2009 "Fur Re-Invented" design competition (marrying
traditional & modern designs; fur as part of Inuit livelihood & culture.)


For further information:

For further information: & pre-registration (required to enter
exhibition hall): Teresa Eloy, Fur Council of Canada, (514) 844-1945,

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Fur Council of Canada

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