/R E P E A T -- Invitation - Launch of an innovative food assistance program/

    Fresh fruit and vegetables accessible to smaller budgets

    MONTREAL, April 30 /CNW Telbec/ - Mrs. Johanne Théroux, Executive
Director of Moisson Montreal, wishes to invite media representatives to the
official launch of the Good Food Box program, an innovative program which
renders fresh fruit and vegetables accessible to those in need. The identity
of the new spokesperson for the project, a Québec television star, will also
be revealed during this event which will be held on Wednesday May 6th at 10:00
am at the St-Raymond Centre in the Notre-Dame-de-Grâce borough.
    The Good Food Box bulk buying service offers access to high-quality
produce from local farmers at very low prices to individuals and families who
are financially fragile. This is a new food security program being explored to
ensure autonomy for low-income households.
    Driven by Moisson Montreal and supported by several financial partners,
this project allows Canada's largest food bank to further the fight against
hunger, isolation and exclusion. As the current economic context becomes even
more difficult, this essential service will be called upon to continue to

    When :   Wednesday, May 6th, 2009
             10:00 am

    Where :  St-Raymond Centre, Upper Lachine West and East Rooms
             5600 Upper Lachine, Notre-Dame-de-Grâce, Montreal

    What :   Official launch of a fresh fruit and vegetable distribution
             Presentation of objectives for 2009
             Revealing the identity of the star spokesperson

    Who :    Johanne Théroux, Executive Director, Moisson Montreal
             Michèle Thibodeau-DeGuire, President and Executive Director,
             Centraide of Greater Montreal

    To confirm your presence, please call Michelle Sullivan by telephone at
(514) 995-4015 or send her an email at ms@michellesullivan.ca

    About Good Food Box (GFB):

    Initiated in September 2003 as a food security project serving the
Notre-Dame-de-Grâce community, the Good Food Box became a regional pilot
project en September 2007 when the operations were transferred from the NDG
food depot to Moisson Montreal. Since that day, production has increased from
300 boxes of fruit and vegetables delivered to two boroughs to more than 1000
boxes delivered to 15 boroughs. This project is currently being developed in


For further information:

For further information: Michelle Sullivan, Michelle Sullivan
Communications, (514) 995-4015, ms@michellesullivan.ca

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Moisson Montréal

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