/R E P E A T -- Interview Opportunity - Pizza pioneer offers event planning tips to Super Bowl party hosts/

    TORONTO, Jan. 23 /CNW/ - In the days leading up to February 1, thousands
of Canadians will be making plans to host a group of friends in what has
become an annual tradition coast to coast: the perennial Super Bowl Party. As
with any important event, gathering ideas and establishing a strategy are
critical to making a touchdown.
    Super Bowl Sunday has become the single busiest day of the year for
pizzerias in North America and the second here in Canada just after Halloween.
Last year, Canada's largest pizza chain, Pizza Pizza, sold more than 40,000
pizzas and is projecting to sell close to 200,000 chicken wings this year on
the big day. At peak times before and during the game, the company processes
two orders every second, helping its management team and operators learn, over
the years, what people expect - and what to order for - Super Bowl parties.
    To help Canadians this year, Pat Finelli, Chief Marketing Officer for
Pizza Pizza and 25 year veteran in the pizza industry, is available to speak

    -  What food combinations are great crowd pleasers
    -  How much food you should arrange to have on hand
    -  What you can do to keep your food fresh and enjoyable throughout
       the day
    -  How to prepare in advance of the party

    Who:  Pat Finelli, Chief Marketing Officer, Pizza Pizza

    What: Tips on planning and delivering a successful Super Bowl Party

    When: Interviews are available from Friday, January 23 to Saturday,
          January 31

For further information:

For further information: To schedule an interview, contact: Kathleen
Stelmach, Torchia Communications, Tel.: (416) 341-9929 Ext 227,
Kathleen@torchiacom.com; Jason Chapman, Torchia Communications, Tel.: (416)
341-9929 Ext 224, Jason@torchiacom.com

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