/R E P E A T -- Interview Opportunity - Genie Awards Red Carpet Style/

    Recreate the glamorous hair styles as seen at the Genie Awards with the
    help of Alain Larivée, Creative Consultant for John Frieda

    OTTAWA, April 3 /CNW/ - John Frieda Collection, the official hair care
sponsor of the Genie Awards, and the Canadian styling team lead by Alain
Larivée, Creative Consultant, will be rolling, teasing and primping hair for
Canada's top celebrities that walk the red carpet tonight in Ottawa.
    Between appointments with Canada's silver screen starlets, Alain Larivée,
Creative Consultant for John Frieda, will be available for interviews.
Discussion topics may include:

    - Top five red carpet worthy hair styles/trends
    - How to create these top five hair styles yourself
    - Provide commentary on the best-coiffed stars on the Genie red carpet
    - Emergency hair fixes

    DATE:     Saturday, April 4, 2009
    TIME:     12:00 noon - 11:00 p.m.
    LOCATION: 12:00 noon - 4:30 pm: Arc Hotel, 140 Slater Street
              4:30 - 5:00 p.m.: Red Carpet, Aviation Museum, 11 Aviation
              5:00 - 11:00 p.m.: Backstage, Aviation Museum, 11 Aviation

For further information:

For further information: To book your interview with Alain Larivée on
Saturday please contact Zoey Fiksel, APEX Public Relations, (416) 728-0209,

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John Frieda

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