/R E P E A T -- Innovate. Collaborate. Change./

    Net Change Week June 8-12, 2009

    TORONTO, April 21 /CNW/ - Toronto is abuzz with innovators, social
entrepreneurs, digital media developers and leading design thinkers, not to
mention a swath of charitable organizations dedicated to social change. The
question is - do all these people know that by working together they can
transform society?
    Net Change Week is a celebration showcasing social and digital
change-makers. Powered by the Social Innovation Generation Team at MaRS
(SiG@MaRS), Net Change Week is a concerted effort to join forces in order to
facilitate cross-disciplinary learning and create new models for change.
    "Social technology is revolutionizing social change. At their most basic
level, new technologies are enabling new forms of information sharing,
movement coordination and citizen participation. But we're just scratching the
surface of what's possible. Net Change is a critical part of our exploration
into how we can better tap into the potential that exists at the intersection
of social technology and social change," says Eli Malinsky, Program Manager,
Centre for Social Innovation.
    Net Change kicks off as a week-long, city-wide event June 8-12, 2009, but
will remain an online hub, acting as an aggregator of goings-on and
opportunities. Net Change partners will host events, discussions and workshops
across Toronto, while SIG@MaRS will host two flagship training events,
keynotes and socials throughout the week. June 8 and 9 will see 250 non-profit
organizations and charities introduced to the basics of social technology.
    "CanadaHelps' My Charity Connects Training is all about connecting
charities with the technology they need to succeed," says Zenia Wadhwani,
Director, Program Development, CanadaHelps. "In kicking off Net Change Week,
we're proud to be working alongside so many others who care about social
change, bridging the digital divide and in the process, making the world a
better place."
    June 10 - 12, SiG@MaRS is partnering with Web of Change to host Social
Tech Training - intimate, in-depth sessions for those organizations ready to
take the great leap forward and move beyond basic knowledge of online
applications. The Net Change team believes that more people should feel
empowered to connect. That more people should know how to tell their stories
of doing good and changing the world. We believe in big shifts.
    "Net Change is a reflection of my personal journey. I spent 12 years in
the agency world creating experiences to sell. I found my true calling in the
perfect storm of systems collapse, emergence of social technology and people
ready with solutions. We have a new opportunity to use the web for a bigger
purpose: to connect humanity, share solutions and collaborate on making the
world a better place," says Joseph Dee, Manager, Online Development, MaRS
Discovery District.
    To find out more about our Net Change partners and events across Toronto
June 8 - 12, 2009, visit http://www.netchangeweek.ca.
    Be Part of Net Change!

    About MaRS

    MaRS (www.marsdd.com) is a non-profit innovation centre connecting
science, technology and social entrepreneurs with business skills and capital
to stimulate innovation, entrepreneurship and the creation of successful
Canadian companies.

For further information:

For further information: Geraldine Cahill, Communications and Media
Liaison, Net Change Week, SiG@MaRS, MaRS Discovery District, (647) 260-7844,

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