/R E P E A T -- Four wannabe Rock Bands. Three celebrity judges. One giant cash prize./

    The AMP ENERGY $100,000 Rock Off! takes place June 20 at NXNE

    MISSISSAUGA, ON, June 18 /CNW/ - Four Canadian virtual rock bands will
live out their rock and roll dreams this Saturday when they compete in the AMP
ENERGY $100,000 Rock Off! on the North by Northeast (NXNE) Music Festival
Mainstage at Yonge-Dundas Square. Choreographed and costumed for a virtual
music spectacle, these four finalist bands from a nationwide Rock Band 2(TM)
competition will wield their video game axes, sticks, and mics to win the
$100,000 grand prize.
    The Rock Off! will take place in front of a live audience and celebrity
judging panel, which includes Ian Thornley, lead singer of the rock band,
Thornley, Rob Lind of the NXNE Saturday night headlining band, The Sonics, and
professional video gamer Nelson Triana. The performances will be streamed live
at the AMP ENERGY Canada Facebook page, where online viewers from across
Canada can vote for their favourite band.

    WHAT: The AMP ENERGY $100,000 Rock Off! - a virtual music spectacle,
    featuring four finalist bands (choreographed and in costume!) from a
    nationwide Rock Band 2 competition performing for $100,000 on the NXNE

    WHO: Four finalist bands from York University, Bishop's University,
    University of Calgary and University of Winnipeg; Celebrity judges - Ian
    Thornley, of rock band Thornley, Rob Lind of The Sonics; Professional
    gamer: Nelson Triana, captain of the AMP ENERGY Pro Team, North of 49;
    and AMP ENERGY tour spokesperson.

    WHERE:    Yonge-Dundas Square, Toronto.
              Media check-in: AMP ENERGY Lounge (on west side of square,
              facing Yonge Street)

    WHEN:                    Saturday, June 20, 2009

    1:00 p.m. to 3:00 p.m.   Interview/photo opportunity with "virtual rock"
                             finalists as they warm up for the
                             $100,000 event

    6:00 p.m. to 7:30 p.m.:  Interview/photo opportunity with finalists,
                             celebrity judging panel (Ian Thornley, Rob Lind,
                             Nelson Triana), AMP Energy tour spokesperson

    7:30 p.m. to 9:00 p.m.:  LIVE $100,000 Rock Off! finale on NXNE Mainstage

    9:00 p.m.:               Winner announcement, $100,000 cheque
                             presentation, interview opportunities with
                             winning band, tour spokesperson, judging panel

For further information:

For further information: or to book an interview, please contact: Lauren
Grant or Liz Luzza, PraxisPR, (905) 949-8255 x 227 or 222, Cell phones: (416)
627-9416 or (416) 951-0672, Lauren@praxispr.ca or Liz@praxispr.ca

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