TORONTO, Dec. 21 /CNW/ - Extreme Fitness, Toronto's leading fitness club
chain, today announces the top fitness trends for 2011 based on an
informal survey of its staff of over 1000 group fitness experts,
personal trainers, fitness consultants and nutritionists.
"Whether it's inventing our own unique fitness classes or adapting new
proven concepts from the best in the fitness world into our club
culture - It's our goal to always be on the cutting-edge of what's
happening in fitness world," said CEO of Extreme Fitness Jim Solomon. "This list of trends provides a platform on how we will run our business in
TREND # 1 BOOTCAMP - Bootcamps work your entire body - heart and muscles.
From outdoor bootcamps to specialty bootcamps for women only, bootcamp
workouts are efficient because you work your entire body-- heart and
muscles--by going from one exercise to another with no rest. The
workouts involve calisthenics like pushups, jumping jacks, crunches and
other body weight exercises. The difference between bootcamps lies in
the intensity and how hard you push yourself. In bootcamp, your
challenge is to take your body to its limit. You work, you sweat and,
best of all, you burn calories like crazy. At Extreme Fitness bootcamps
are a very popular item on the Group Fitness Calendar - Coming this
January, Extreme Fitness has accelerated Bootcamp to the next level by
launching the ExtreME bootcamp series. "Watch the pounds melt off as your intensity level increases with a
combination of traditional Bootcamp, combined with Tabata, the latest
intense training sensation," says Extreme Fitness VP of Group Fitness Jacqueline Walters
TREND # 2 TABATA - In personal training and in bootcamp
The Tabata protocol is a high-intensity training regimen that produces
remarkable results. A Tabata workout (also called a Tabata sequence) is
an interval training cycle of 20 seconds of maximum intensity exercise,
followed by 10 seconds of rest, repeated without pause 8 times for a
total of four minutes. At Extreme Fitness, members can learn the best
of Tabata by booking a one-on-one session with a personal trainer. Or,
starting on January 03rd 2011, Extreme Fitness will be launching a
series of ExtreME Bootcamps, where Tabata will be the key training focus. These bootcamps will run
as a compliment to the ExtreME 60-day Challenge and will be the most
intense and comprehensive workout on our schedule.
The ExtreME Bootcamp will be sponsored by GP8 Sportswater- www.gp8.ca GP8's advanced oxygen delivery process helps you work out longer,
recover faster and perform better.
TREND #3 - WEIGHT LOSS COMPETITIONS - From NBC's "Biggest Loser" to MTV'S " I Used To Be Fat" to Extreme
Fitness' very own "ExtreME 60-Day Challenge" North American pop culture is on a mission to live a healthier
"The Biggest Loser" has been one of the most inspiring TV shows to hit
the airwaves in the last few years; unlike most reality shows, this one
creates a positive life-changing impact for a lot of its viewers - and
its popularity has certainly contributed to new members joining
Extreme. "When people see contestants weighing in at over 200lbs, some reaching
into the 300s, their own weight loss goals now seem more attainable," says Walters. At the end of December, MTV will launch its new
reality TV show "I Used To Be Fat", a documentary series profiling
teenagers desperate to shed their unwanted pounds before heading off to
school. The hype in the US has been huge and like most American
reality TV shows we will likely see a Canadian version of "I Used To Be
Fat" sooner than later.
In January 2011, Extreme Fitness is launching their own "Biggest Loser"
rendition in the form of the ExtreME 60-Day Challenge - a citywide fitness and lifestyle challenge to give incentive to
members to reach their fitness goals. In June 2011, the ExtreME 60-Day Challenge grand prizewinner will walk away with over $100,000 in prizes including
a 2-year lease on an Endras BMW and a urbanrealty.com condo furnished by remotestylist.com. Click to watch the ExtreME 60-Day Promotional Video http://www.youtube.com/watch?v=Vwuhz8iDVZE
"It takes at least 30 days to form a habit and 60 days to get any major
results," says Solomon. "We are hoping our ExtreME 60-Day Challenge will encourage people to
stay on track with their fitness goals and get some serious results."
TREND # 4 - MAKING GROUP FITNESS FUN - From Firefighter Workout to Kangoo Jumps
In 2010, each month, Extreme Fitness launched a new and sometimes quirky
fitness class to keep the group fitness program fresh and the members
engaged. Some of these classes included: The Firefighter Workout, Kangoo Jumps, Hot Hula, The Sex And The City
High Heel Workout and Kama Aerobics.
"For many people, working out is hard, but if we can disguise it with
something fun they are more likely to participate and they will keep
coming back," says Extreme Fitness VP of Group Fitness, Jacqueline Walters.
For 2011 Extreme Fitness expects to stay on point with fun fitness
programs - stay tuned for the Billy Elliot Ballet Boxing class and GLEE FIT coming to an Extreme Fitness studio near you.
TREND # 5 - PERSONAL TRAINING - 2011 brings a stronger economy and people are investing in their health.
At the end of 2009 and the first half of 2010 we saw a decrease in the
economy. "2011 is off to a much more economically promising start and we have
already been seeing an increase in personal training," says Regional Health Centre Manager John Foulkes.
Not only does Personal Training provide an effective way to reach your
fitness goals it also offers the opportunity to learn and be educated
about fitness so that you can do it safely on your own.
"Members who hire personal trainers typically have 80 per cent greater
success rate in reaching their fitness goals than those who workout alone," reports Foulkes. "They also use the club more often and stay longer as members."
TREND # 6 - LOW G.I. DIETS AND PH BALANCED DIET - Low-carb and low-fat are too hard to maintain - a shift towards a
healthier lifestyle is becoming the trend.
Low-carb and low-fat diets seem to be a thing of the past as they are
very hard to maintain for a long period of time. A shift towards a
healthier lifestyle has become the focus amongst nutritionists and
weight management consultants - For 2011, you will find that most
Extreme Fitness personal trainers and nutritionists will be promoting
low Glycemic Index and pH Balanced diets to their clients.
"Not all carbohydrates foods are created equal," says Extreme Fitness nutritionist Lora Jordan. "The glycemic index diet describes this difference by ranking
carbohydrates according to their effect on our blood glucose levels.
Choosing low G.I carbs and watching portion size is the secret to long-term health and the key to sustainable weight loss."
In the past year there has also been a lot of talk about our bodies
being too acidic. When your body is acidic it decreases your metabolism
and affects the hormones related to fat loss. "By simply making sure you are getting enough alkaline foods to your
diet such as dark greens, fruits and vegetables, you can balance your pH and lose weight more easily," says Jordan.
For 2011, Extreme Fitness has partnered with Freshii to offer our members discounts and incentives on fresh, healthy foods
that support the principles of the low G.I Diets and pH Balanced diets.
TREND # 7 - ANYTHING DANCE- From Zumba to So You Think You Can Dance
Extreme Fitness is seeing a major rise in the popularity of dance
classes. " In 2010, we paired-up with Broadway musicals and invited dancers from
"So You Think You Can Dance" to teach our members how to sway and
swagger themselves into a fitter firmer body. We have also included
the much-loved Zumba® classes to our schedule," reports Walters. Zumba® is a fun, effective, and simple way to burn
calories and tone your body. The sexy and explosive Latin rhythms
create a party-like atmosphere that delivers results as well as a "feel
"For 2011 we can expect more dance classes than ever," says VP of Group Fitness Jacqueline Walters.
TREND # 8 - P90X STYLE CROSS-FIT TRAINING IN THE GYM- Trainers are using the techniques with their clients and members are
using group fitness programs to get similar results
P90X is a revolutionary system of 12 life-changing home workout videos.
These exercises have been extremely popular in the past few years. All
you need to do the P90X workouts is a small space (about 6 by 6 feet),
a set of dumbbells or resistance bands, a pull-up bar, and about an
hour a day. The challenge for most people is that they don't have the
motivation to do these intense workouts at home. Personal Trainers at
Extreme Fitness have caught on and are mimicking the P90X cross-fit
style workouts with their clients in the gym. Clients who workout
with a trainer also get the benefit of having their trainer make sure
they are doing the exercises correctly. Moreover, by attending the
different group fitness class in rotation - From bootcamp, to strength
training to cardio kickboxing to Yoga you can get the same type of
results as promised from the home videos.
TREND #9 - KETTLEBELL CLASS
A kettlebell is one of the most effective tools for getting a bomb body.
The secret behind this Russian fitness import? Its weight is centered
below the handle, so when you swing it, nearly every muscle in your
body has to work hard to counteract the momentum. At Extreme Fitness
you can either try Kettlebell on your own, with a personal trainer or
in the very popular Kettlebell group fitness class at the Extreme
Fitness Delisle location, 1521 Yonge St.
TREND # 10 - EXPANDING YOGA - From "hot yoga" to "hot power yoga dance party"- yoga is here to stay and it's only getting bigger.
For the past ten years, yoga has been and still is one of the leading
fitness trends. You will learn to lift, twist, stretch and balance your
own body with the postures and techniques of Yoga. Breath work and
meditation will help you learn to relax and focus. The great thing
about Yoga is that it's suitable for all age groups and fitness levels.
In 2007, Extreme Fitness added hot yoga studios to 9 of its clubs and
the response has been outstanding. This year, a new class called "Hot
yoga Dance Party" has gotten a lot of attention. "HYDP" provides the same dynamic and vigorous vinyasa flows of power yoga mixed
with heavy beats and energy flowing mixes of house, drum and base,
trance and/or club music that you can actually feel pulsing into your
body while you are practicing. Currently, Extreme Fitness runs over
140 Yoga classes across the GTA, For 2011 expect to see more renditions
of traditional Yoga at Extreme Fitness.
Founded in 1995, Extreme Fitness currently has 13 fitness clubs in the
Greater Toronto Area and approximately 100,000 members.( www.extremefitness.ca) Extreme Fitness is a portfolio company of Falconhead Capital, LLC ( www.falconheadcapital.com), Falconhead Capital, LLC (www.falconheadcapital.com), with $500 million of assets under management, is a private equity
firm established in 1998 to provide investors with significant
long-term capital appreciation by investing globally in
consumer-focused businesses in the sport, leisure, lifestyle, and media
categories. In addition to NYDJ, Falconhead Capital's current portfolio
investments include Competitor Group, Inc., Extreme Fitness, Inc.,
Our365 (f/k/a Growing Family), Escort, Inc., and Premier, Inc. Past
Falconhead portfolio investments include, among others, National
Powersport Auctions, Maritime Telecommunications Network, The Golf
Warehouse, and ESPN Classic Europe, LLC.
SOURCE Extreme Fitness, Inc.
For further information:
To interview a fitness or lifestyle professional about the top fitness trends for 2011 please contact Alison Stephens at 416-303-0947 or via email email@example.com