/R E P E A T -- Audio clips via CNW Group Ltd - Change Clocks, Change Batteries, Change Fire Safety Habits/

    National Fire Safety Poll Reveals Canadians Not As Safe As We Need To Be

    TORONTO, March 3 /CNW/ - The following Radio Clips are available at the
listed times and co-ordinates:

    DATE(S) OF FEED:   Tuesday, March, 4, 2008

    TIME OF FEED(S):   6:30-6:35 AM ET - 1:15-1:20 PM ET

    CO-ORDINATES:      BN Channel 6

    Or visit
    to immediately download the audio files from 1:00PM onwards

    STORY SUMMARY: Although the majority of Canadians are getting the message
to change the batteries in their smoke alarms each time they change their
clocks, the smoke alarms they are powering up may be past their useful life.
According to a new Ipsos Reid poll, this is just one of the startling findings
that reveal Canadians are more vulnerable to fire tragedies than we need to
    "This is a good news - bad news story," says Bill Stewart of the Canadian
Association of Fire Chiefs. The good news is that people are doing a better
job regularly replacing the batteries in their smoke alarms. The bad news is
that they don't realize smoke alarms wear out, so homes are often not as safe
as people think they are. And Canadians still remove the batteries from their
smoke alarms, or take them off the ceiling to silence a nuisance alarm, at a
disturbing rate."
    The online poll, conducted among more than 2,200 Canadians coast to
coast, was commissioned jointly by the Canadian Association of Fire Chiefs and
Kidde Canada, the country's leading manufacturer of smoke alarms. Most
alarming was the poll finding that 74 per cent of householders surveyed
mistakenly believe that smoke alarms never need to be replaced so long as the
alarm sounds when the Test button is pressed. Fire safety officials point out
that this only proves the unit has power, NOT that it is working within its
acceptable lifespan. Another 37 per cent of respondents believe their smoke
alarms last for as long as they live in their home.
    Carol Heller, a fire safety expert with Kidde Canada, says the poll
results frighten her. "Smoke alarms monitor air in your home 24 hours a day, 7
days week. So they can't last forever. It scares me that more than a third of
Canadians polled think their smoke alarms last for as long as they live in
their home, when the truth is that the National Fire Protection Association
says replace them every 10 years."
    The poll also examined the important issue of smoke alarm tampering. More
than one-half of all householders surveyed (55 per cent) admit that when faced
with a blaring smoke alarm caused by burnt toast or shower steam, they silence
the alarm by removing the battery, or by removing the alarm from the ceiling
altogether. Compounding this, after tampering with their alarms, 50 per cent
admit that they forget to reinstall the battery or put the alarm back on the

    TORONTO. (CNW) X-17s.

    Fire Chief Bill Stewart
    Canadian Association of Fire Chiefs

    "This is a good news and a bad news story. Canadians are more frequently
changing the batteries in their smoke alarms. The bad news, however, is that
smoke alarms age over time and therefore people are not as safe as they think
they are."

    TORONTO. X-26s.

    Fire Chief Bill Stewart
    Canadian Association of Fire Chiefs

    "As firefighters we urge all Canadians to adopt a three step program. One
- to ensure they have working smoke alarms on every storey of the home;
especially outside sleeping areas. Two - when you change your clock ensure you
change the batteries in your smoke alarms. And three - if your smoke alarm is
older than ten years of age, replace the smoke alarm."

    TORONTO. X-27s.

    Carol Heller
    Kidde Canada Fire Safety Expert

    "We rely on smoke alarms to protect us 24 hours a day, 7 days week. It
scares me to think that 37 per cent of Canadians actually believe that. In
fact smoke alarms don't last forever. The sensors were out. And the National
Fire Protection Association recommends that consumers replace them every 10

Ext. 240 anne@eboundmarketing.com and Gary Holloway 905.632.5424 Ext. 243

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