Quitting can help you save more than your health

    The health risks of smoking are well documented,  but do you know how
    much it's hurting your savings?

    KIRKLAND, QC, Dec. 4 /CNW/ - Ask any smoker and they will tell you that
smoking is bad for your health and expensive. According to a Leger Marketing
Research Series on Smoking Behaviours, the main reasons people quit smoking
are health and money. It is not surprising that health is the number one
reason given that strong medical evidence suggests that smoking tobacco is
related to more than two dozen diseases and conditions including cancer,
cardiovascular diseases and respiratory diseases and symptoms(1). But how many
smokers have actually looked at how much this daily expense adds up to over
    With the cost of cigarettes alone being from $76.37 to $93.08 per carton
across Canada, there is no doubt that it can affect the health of a smoker's
wallet. Smokers are well aware of the money they are shelling out on a daily
or weekly basis, but what they may not be aware of is how much it adds up to
in the long term. The average 45-year old smoker, who quits today and puts the
money into savings, could have more than $100,000 to spend during retirement,
while they enjoy their smoke-free health.
    "I knew that smoking was expensive as I was spending over $125 per week,"
said Carl Deleuze, an ex-smoker who recently quit. "But I had no idea two
packs a day could account for almost $365,161 if I put that money into savings
over the next 25 years."
    The financial impact is even more pronounced when considering smokers
tend to have lower earnings than non-smokers ($54,757 versus $64,017 per
year), and are more likely to have children under the age of 19 still living
at home.
    "It is never too late to quit smoking," said Dr. Lew Pliamm, Lecturer,
Department of Family Medicine, University of Toronto, Founder and Medical
Director, The Quit Clinic Inc., and Canadian Phase Onward Inc. "Quitting
smoking is the most beneficial thing a person can do for their current and
future health."

    Why is it so hard to quit?

    Quitting smoking is challenging. Despite the fact it is often referred to
as a habit, it is actually a chronic medical condition(2). The addictive
properties of nicotine in cigarettes and the psychological and physical
dependence caused by smoking explain why people have difficulty quitting and
often must try to stop numerous times before quitting successfully(3).
    "Studies have shown that a nicotine addiction can be as difficult to
overcome as a heroin or cocaine addiction," said Dr. Pliamm. "But by involving
a physician in your quit plan, you can increase the chances of quitting
successfully as your doctor can help you find the smoking cessation aid that
is best for you."
    Remember, having a bright financial future is meaningless without health
- to enjoy the many benefits of quitting, smokers who are motivated to quit
should speak to their doctor or other healthcare provider about the various
smoking cessations aids that are available, including a new prescription
smoking cessation aid, CHAMPIX(R), that can quadruple the chances of quitting
smoking versus cold turkey(4). Smokers' helplines are another resource
offering free telephone support that can help smokers quit smoking when the
time is right. Smokers looking for support can visit www.itscanadastime.com to
find a smokers' helpline in their region.

    About Smoking

    Almost five million Canadians, or 19 per cent of the population 15 years
and older, smoke(5). According to Health Canada, close to half of smokers will
die from smoking before they turn 70 years old(6).
    Smoking causes more than two dozen diseases, many of which may be
fatal(6,7). It is the single most important preventable cause of lung cancer,
contributing to 85 per cent of all new cases in Canada(1). Smoking also
increases a person's risk of developing heart disease and stroke by
contributing to build up of plaque in arteries, increased risk of blood clots,
blood pressure and reduced oxygen in the blood(8).
    The good news is that becoming smoke-free has enormous benefits to the
health of a smoker. After a few days the tubes in the lungs relax and make
breathing easier. In the first year, a person's risk of heart disease falls to
half of that of a smoker and within 10 years of quitting, the overall risk of
an ex-smoker dying from lung cancer is cut in half(9).

    About Pfizer Canada

    Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., the world's
leading pharmaceutical company. Pfizer discovers, develops, manufactures and
markets prescription medicines for humans and animals. Pfizer's ongoing
research and development activities focus on a wide range of therapeutic areas
following our guiding aspiration... Working for a healthier world. For more
information, visit www.pfizer.ca.
    CHAMPIX(R) Pfizer Products Inc., owner/Pfizer Canada Inc., licensee

    Dr. Pliamm has been involved in CHAMPIX clinical trials as a clinical

    To access more information about CHAMPIX including: photos, research,
    backgrounders and VNR please visit the CHAMPIX Media Room:

    username: media
    login: champixCA

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    Leger Marketing Research Series on Smoking Behaviour

    About the Survey

    -   Data collection for the study was conducted via an online survey
        interface hosted by Legerweb.com.
    -   The first part of the series included a total of 2,000 interviews
        that were completed, as follows: 500 past smokers and 1500 smokers
        (with a margin of error of +/-2.2% for the total sample size, and
        +/-2.5% for smokers).
    -   The second part of the series included a total of 3,006 interviews
        that were completed, as follows: 688 smokers, 1023 past smokers, 1281
        non-smokers (with a margin of error of +/-1.8% for total sample size,
        and +/-3.7% for smokers).
    -   For the purposes of this study, those who smoke 21 or more cigarettes
        per day or who smoke their first cigarette within five minutes of
        waking are considered heavy smokers.

    The main reason cited for attempting to quit smoking

    -   Future health concerns (38%)
    -   Cost of cigarettes (12%)
    -   Because I feel ready (9%)
    -   No longer enjoy smoking (8%)
    -   Present health concerned (6%)
    -   Pregnancy or baby in household (5%)
    -   Smoking is less socially acceptable/smoking bans (5%)
    -   Pressure from family, friends or work (4%)
    -   Smoking related disease/death in family member or friend (4%)
    -   Doctor's advice (3%)
    -   Second-hand smoke (2%)
    -   Just to see if I can do it (1%)

    Quit attempts

    -   Nine out of 10 current smokers (87%) have tried to quit smoking at
        least once.
    -   Smokers who have tried to quit have stopped smoking for at least
        24 hours an average of 2 times in the past year in an unsuccessful
        attempt to quit.

    Cigarettes smoked

    The national average is 13 per day for average smokers and 24 per day for
heavy smokers. By province:

                  No. Cigarettes smoked per day
    Province          Average          Heavy
    BC                   13              25
    AB                   13              26
    SK                   15              23
    MB                    9              26
    ON                   14              24
    QC                   12              23
    NB                   14              21
    NS                   16              25
    PEI                  14              16
    NFLD                 12              26

    Financial Findings

    -   If given an extra $2000-$3000 per year, most smokers (56%) would use
        the money for financial gains followed by vacation (17%).
    -   Smokers spend slightly more ($1067), on average, each year on items
        to keep their breath clean than non-smokers ($968).
    -   Current smokers earn an average of $54,757 per year compared to non-
        smokers, who are more likely to be earning significantly more:
        $64,017 on average.
    -   The amount the average Canadian smoker spends each year on cigarettes
        is $2,035.08 to $3,732.08 per year depending on whether they are an
        average or heavy smoker, by province, the amount spent is:

                      $ spent per year in cigarettes
    Province        Average Smokers      Heavy Smokers
    BC                 $2,072.16           $3,971.64
    AB                 $2,102.64           $4,117.67
    SK                 $2,465.10           $3,834.60
    MB                 $1,458.08           $4,283.11
    ON                 $1,938.82           $3,281.08
    QC                 $1,545.06           $2,949.66
    NB                 $2,049.58           $2,995.54
    NS                 $2,601.59           $4,135.86
    PEI                $2,219.88           $2,476.02
    NFLD               $2,047.76           $4,374.76

    Savings Calculations

    Savings were calculated using the MSN Financial Savings Calculator(10). An
annual deposit of the amount spent in cigarettes ($2,035.08 to $3,732.08) was
entered with 6% return and non-taxed for 25 years. Results were computed using
a standard future-value calculation and the investment's nominal rate of
return, rather than annual percentage yield (APY).
    The national average for the price per carton of cigarettes is $84.82. By

    Province    $ per Carton
    BC              $86.34
    AB              $87.61
    SK              $91.30
    MB              $91.13
    ON              $74.57
    QC              $70.23
    NB              $78.83
    NS              $89.71
    PEI             $85.38
    NFLD            $93.08

    (1)    Smoking and Your Body. Health Canada.
           Accessed October 15, 2007.

    (2)    National Institute on Drug Abuse (1998). NIDA Notes: Facts about
           nicotine and tobacco products, Volume 13, Number 3 (July 1998).
           Available online at URL: http://www.drugabuse.gov. Last accessed
           January 3, 2007.

    (3)    American Cancer Society. Guide to Quit Smoking.
           http://www.cancer.org. Accessed October 2005.

    (4)    CHAMPIX Canadian Monograph. Pfizer Canada Inc. January 23, 2007.

    (5)    Health Canada. Smoking Rates: Canadian Tobacco Use Monitoring
           Survey (CTUMS).
           Accessed December 27, 2006.

    (6)    Overview of Health Risks of Smoking. Health Canada.
           Accessed on December 20, 2006

    (7)    Action on Smoking and Health UK. Factsheet no: 2.
           Accessed April 2006.

    (8)    Smoking, Heart Disease and Stroke. Heart and Stroke Foundation of
           Accessed December 13, 2006.

    (9)    The Lung Association. Smoking and Tobacco. Quitting Smoking.
           Accessed January 4, 2007.

    (10)   MSN Financial Calculator,

    (11)   Cigarette prices in Canada as of May 1, 2007, Smoking and Health
           Action Foundation, www.nsra-adnf.ca.

For further information:

For further information: or an interview with a physician (or patient)
in Toronto, Montreal, Calgary, Halifax or Vancouver please contact: Christian
Marcoux, Pfizer Canada Inc., (514) 426-6985, christian.marcoux@pfizer.com;
NATIONAL PharmaCom in: TORONTO, Elisabeth Mozel, Jacqueline Zonneville, (416)
848-1420, (416) 848-1398, emozel@national.ca, jzonneville@national.ca;
VANCOUVER, Georgia Tsoromocos, Claire Munroe, (604) 691-7394, (604) 691-7393,
gtsoromocos@national.ca, cmunroe@national.ca; MONTREAL, Roch Landriault, Dan
Brennan, (514) 843-2345, (514) 843-2325, rlandriault@national.ca,
dbrennan@national.ca; CALGARY, Karrisa Boley, (403) 531-0331,
kboley@national.ca; HALIFAX, AnnMarie Boudreau, (902) 425-1860,

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