QuickPlay Media Makes Mobile TV and Video Easy for Mobile Operators

    Support for WiMax, Advertising, Advanced Content Management and
Settlement Among Key Features of OpenVideo 4.0(TM) Release

    SAN FRANCISCO, October 23 /CNW/ - QuickPlay Media, the leader in mobile
TV and video solutions, today announced it will preview Version 4.0 of its
OpenVideo platform at this week's CTIA WIRELESS I.T. & Entertainment 2007
show. OpenVideo 4.0 introduces a variety of new features that eliminate many
of the roadblocks associated with managing and delivering a superior mobile TV
and video offering.

    As mobile TV and video services grow in popularity, mobile operators face
increasing challenges in the areas of managing and delivering large volumes of
diverse content, satisfying the escalating demands of customers and managing
intricate mediation and settlement issues with partners. Given the early stage
of the market for these services, operators must also contend with the
challenge of selecting a mobile TV and video solution that meets current needs
and that will accommodate future requirements and business models. With the
introduction of OpenVideo 4.0, QuickPlay addresses all of those challenges and
more with a fast-to-market solution that has been designed to ensure that
their customers are always at the forefront of the mobile TV and video market.

    "In the wireless world, differentiation is king and carriers that are
able to tap into the potential of mobile TV and video will be in a prime
position to attract new customers and valuable revenue streams," said Wayne
Purboo, CEO and co-founder, QuickPlay Media. "Built on our experiences with
customer deployments from around the globe, we have designed OpenVideo 4.0 to
simplify the complexities associated with content management and revenue
recognition. Through our managed service and open architecture we deliver
mobile operators maximum flexibility to add new features and to scale them as
market demands change, all while minimizing the resources required to do so."

    Key new features and enhancements delivered in OpenVideo 4.0 include:

    --  Intelligent content management: industrial-strength content
management capability enables effective and efficient loading and delivery of
significant volumes and types of high-quality content. Flexible encoding and
transcoding options enable content to be ingested and delivered in real time,
or pre-encoded dependent on content type and market demands

    --  Advanced reporting & analytics: automated reporting ensures fast and
accurate mediation, reconciliation and payment with all partners, from content
providers to search engines and ad servers, thereby significantly reducing the
resource time required to manage mediation and settlement related activities

    --  Specialty modules for advertising, social media and location-based
services: add-on modules make it simple for mobile operators to support ad
models, add video and audio to social networking services and take advantage
of location-based services

    --  Advanced network support: includes support for WiMax and other
advanced networks with optimized video delivery for WiMAX enabled consumer
electronics devices

    --  Self administration console: enables mobile operators and partners to
access a secure administration tool through which they can manage content in
real time

    OpenVideo 4.0 continues to support a wide range of content types
including short clips, long-form TV episodes, movies and broadcast TV, as well
as advertising and social media. Currently, OpenVideo's managed service
delivery platform powers mobile TV and video services for 11 major mobile
operators in U.S. and Canada, providing both live and on demand content from
more than 130 different media companies such as MTV and ESPN. OpenVideo will
be available in Q1 2008.

    About QuickPlay Media

    QuickPlay Media provides content management and service delivery
solutions for mobile television and video services. The QuickPlay OpenVideo
platform offers maximum flexibility and streamlined application integration
for mobile operators and technology partners. OpenVideo works in many
different mobile media eco-systems, operating seamlessly with major search,
billing and user interface frameworks. QuickPlay Media Inc. has offices in
Toronto, San Francisco and London. For complete information, please visit

For further information:

For further information: For QuickPlay Media fama PR Christi Dean,
617-758-4153 quickplay@famapr.com

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