QuickPlay Media Dramatically Improves Viewing Experience for Full-Length Mobile TV & Movies

    New Feature Set for OpenVideo 4.0(TM) Enables Mobile Customers to Stop
and Resume Play of WAP-based Video Streams Hours or Days Later

    TORONTO, December 18 /CNW/ - QuickPlay Media, the leader in mobile TV and
video solutions, today announced the release of a new set of features for its
OpenVideo 4.0 platform. The new features transform the mobile customer
experience by enabling mobile operators to offer consumers full length
content--including movies and TV--in a way that fits the unique viewing
preferences of each customer. The first mobile carrier implementation of the
feature set will occur in Q1 of 2008.

    The growing availability of advanced mobile devices with larger screen
sizes and the mobilization of movie and TV content have led to increased
interest among consumers in viewing movies and TV on their hand-held devices.
However, in many instances, consumers do not have time to watch a full-length
TV show or movie in its entirety. Additionally, a segment may be interupted
due to a network failure. In both of these instances existing WAP or other
mobile client-based services force users to start again from the beginning of
the program when they resume viewing. The new features address this issue with
a "resume playback" option that enables customers to stop the program and then
pick up where they left off. At the time of playback the QuickPlay service
also provides an option to dynamically insert targeted advertising.

    Another advanced feature is a powerful search capability that allows
customers to look for particular content within a segment. In addition, mobile
operators and/or content providers are also able to "chapterize" a long-form
video into smaller, more digestible segments, thereby minimizing impact on
network bandwidth.

    "Working closely with leading mobile operators, we have seen how the
evolution of the mobile device and the network has created a surge in demand
for full-length TV and movie content from consumers," said Wayne Purboo, CEO
and co-founder of QuickPlay Media. "We are very excited to support this
growing demand with a high-quality solution tailored to fit the unique
requirements of a customer viewing this type of content while mobile, and to
do it in a way that ensures network impact on the mobile operator is

    The new feature set delivers a variety of benefits to mobile operators.
First, the introduction of more diverse and popular content (i.e. popular TV
episodes) provides operators and content providers with the opportunity to
increase the average revenue per user. Secondly, long-form content can be
separated into smaller segments to minimize bandwidth requirements. A final
benefit revolves around the opportunities for a mobile operator to increase
customer adoption by subsidizing video service fees with advertising revenues.

    About QuickPlay Media

    QuickPlay Media provides content management and service delivery
solutions for mobile television and video services. The QuickPlay
OpenVideo(TM) platform offers maximum flexibility and streamlined application
integration for mobile operators and technology partners. OpenVideo works in
many different mobile media ecosystems, operating seamlessly with major
advertising, search, billing and user interface frameworks. QuickPlay Media
Inc. has offices in Toronto, San Francisco and London. For complete
information, please visit www.quickplay.com.

For further information:

For further information: QuickPlay Media Inc. fama PR Christi Dean,
617-758-4153 quickplay@famapr.com

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