Quickinars™ brings social media training to Calgary

CALGARY, Jan. 17 /CNW/ - Social media is taking the business world by storm. Calgary businesses are no exception. The problem is, corporate communicators and business owners aren't sure how to fold social media marketing and public relations into their overall media mix. That's where Quickinars™ comes in.

Quickinars are quick seminars for business, mainly on social media and Internet marketing topics.

This new seminar series is a joint production of Anduro Marketing, Calgary's premier Internet marketing firm, and communicatto, Calgary's preferred boutique social media agency. Anduro President Jeff Nelson and communicatto President Doug Lacombe, both Internet veterans and long-time educators, will lead the seminars.

"There's a strong drive for business people to develop or enhance their social media skills," says Nelson. "Until now there's been a gap in this market as to acquiring those skills, and busy communicators have no time or appetite for trial and error."

An array of topics, from developing your social media strategy to proper use of Facebook fan pages, Twitter, YouTube, and best blogging practices are scheduled between now and March 2011. Sessions are half or full day, are generally limited to twenty or fewer people, and, with early bird discounts, start as low as $249 plus fees for a half day session. Full details are at quickinars.eventbrite.com.

"We wanted to make Quickinars informative, interactive and practical," says Lacombe. "Professionals should expect to have their social media questions answered and to walk away with quite a bit of information and follow up resources."

Quickinars was born out of the intense market demand Calgary is currently experiencing for social media information.

"So many people were asking so many social media questions, we just couldn't satisfy them one at a time," says Lacombe. "Exactly," concurs Nelson "it just made sense to help people climb this learning curve in small, personal groups. We ran a trial course in November that was a huge success. In the feedback forms one attendee said they brought back several ideas to their supervisor who was 'psyched' and they would be incorporating lessons learned to strengthen their communications. To see this information put to good use is very satisfying to us as educators."

Quickinars at a glance

What:       Quickinars, quick seminars for business on social media and Internet marketing
Who:       Presented by Jeff Nelson of Anduro Marketing and Doug Lacombe of communicatto, aimed at communicators, marketers, public relations professionals, business owners, human resources professionals, investor relations officers and executives
Where:     Most seminars will run at Calgary's Kahanoff Centre
When:     January 21 through end of March 2011
Why:       Acquire or enhance business-oriented social media skills

About Jeff Nelson MBA

Jeff Nelson is the president of Anduro Marketing, a Calgary, Alberta based company he and business partner Damon James started in 2001. Anduro Marketing is an established leader in the dynamic field of online marketing, which involves strategies and techniques designed to increase site traffic and online presence, qualified leads, and sales revenues for its customers.

Jeff has an MBA (Haskayne School of Business) and a BA from the University of Alberta. His career encompasses 15 years in the IT industry, specifically sales and marketing, and two years as a quality assurance and business consultant. Jeff's consulting assignments include Internet marketing, business intelligence reporting, process re-engineering, designing and implementing ISO 9000 Quality Management Systems, and developing competitor benchmark comparisons.

He is also a sessional business instructor at the University of Calgary and at Mount Royal College. When not busy with work, Jeff likes to spend time baking bread and pies - strawberry rhubarb is a particular specialty.

About Doug Lacombe, MBA

Doug Lacombe, president of communicatto, a Calgary social media agency, is a 20-year media and web-publishing veteran with considerable experience in digital and social media. Doug has senior level management experience in the newspaper, software, wireless, and newswire industries. In 1995 Doug was one of the first people to put a daily newspaper on the web in Canada at the Saskatoon StarPhoenix.

In 2000, after completing his MBA degree at the University of Saskatchewan, he travelled around the world assisting international newspapers in publishing to the web. From 2001 - 2003 he worked at TELUS Mobility, launching such wireless standards as TELUS' first BlackBerry, as well as WiFi hotspots, the 1X network, and various wireless business applications. In 2004 Doug returned to his news roots, taking the helm in the Prairie region at CNW Group, where he eventually became Vice-President of Western Canada, guiding Western Canada's largest corporations in public and investor relations.

Doug left CNW in 2009 to start Calgary social media consultancy communicatto.

When not tweeting or writing strategy documents, Doug enjoys walking his dog, occasional runs on the treadmill, tweetups and meetups, and industrial quantities of science fiction. Pizza is also good.

SOURCE communicatto

For further information:

For further information or to register, go to quickinars.eventbrite.com, e-mail info@quickinars.com or call 403-410-3803.

Media inquiries please contact Doug Lacombe, communicatto doug@communicatto.com or 403-988-0791.

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