Québec youth want leaders to focus on environment, peace and poverty as priorities, according to Ipsos Reid/World Vision poll

    MONTREAL, March 27 /CNW/ - Youth in Québec believe that world leaders
should focus on the environment, global peace and the gap between the rich and
the poor as their main priorities, according to a poll released today by Ipsos
Reid on behalf of World Vision.
    Thirty-three per cent of Quebecers age 14 to 18 cite the environment as
the most important problem that world leaders should tackle. Concern for
global peace also runs high, with 30 per cent of the province's young people
ranking it as the top international issue. A further 18 per cent of Québec
youth say that addressing the gap between the rich and the poor should be the
foremost priority.
    "The data reveal some interesting comparisons between Quebec youth and
youth in other provinces across Canada," says Marie-Eve Bertrand, Québec
director for World Vision. "Quebec youth are by far the most likely to believe
that world leaders should be focused on achieving global peace and the second
most likely to suggest that the gap between the rich and the poor should be at
the top of the agenda for world leaders."
    The majority of Québec youth also report taking personal action
themselves on at least one global issue. Sixty-four per cent of those surveyed
said they have volunteered, fundraised, organized an event, attended a
workshop or conference, donated to a cause or campaign, signed a petition or
otherwise voiced their opinion on a global issue in the past year.
    The poll findings confirm what World Vision has long known: that youth in
Québec care about their peers around the world - and are acting on that
concern. Again this year, Québec youth will join more than 100,000 youth
across the country on April 11 and 12 to participate in the World Vision 30
Hour Famine. They will fast for 30 hours to raise money for community
development projects benefiting children in developing countries. Last year,
youth in Québec and Canada raised $4.5 million through the World Vision 30
Hour Famine.
    This year, says Bertrand, World Vision hopes the 30 Hour Famine will
raise $5 million across Canada. The funds generated by the event will support
projects to combat hunger, improve access to clean water, address HIV and
AIDS, and reintegrate former child soldiers into society.
    "The 30 Hour Famine is proof that youth want to make a difference," says
Bertrand. "This survey shows that they're thinking about global peace and
social justice, and they're giving their time to these issues."
    As Bertrand points out, it was the global consciousness of youth that
gave rise to the World Vision 30 Hour Famine in the first place. A group of
Calgary teens held the original fast in 1971, moved to action by TV images of
a famine in Africa. The event now involves youth in 15 countries annually.
    "According to our poll, youth in Quebec are already doing more than many
people realize to help people in poverty or in conflict situations," Bertrand
says. "They're telling us they want to do even more. The Famine is a way for
them to take action - and maybe inspire some adults to take action, too."

    To participate in the World Vision 30 Hour Famine, visit www.famine.ca.

    These are the findings of an Ipsos Reid poll conducted on behalf of World
Vision Canada from Feb. 15-21, 2008. The online survey of 1,000 Canadian youth
aged 14 to 18 was conducted via the Ipsos I-Say Online Panel, Ipsos Reid's
national online panel. The results are based on a sample where quota sampling
and weighting are employed to balance demographics and ensure that the
sample's composition reflects that of the actual Canadian population according
to Census data. Quota samples with weighting from the Ipsos online panel
provide results that are intended to approximate a probability sample. An
unweighted probability sample of this size, with a 100 per cent response rate,
would have an estimated margin of error of +/- 3.1 percentage points, 19 times
out of 20. The margin of error within Quebec is +/- 6.6 percentage points.

    About World Vision:
    World Vision is a Christian relief, development and advocacy organization
whose purpose is to create lasting change in the lives of children, families
and communities by overcoming poverty and injustice. World Vision serves all
people regardless of religion, race, ethnicity or gender. For more
information, please visit WorldVision.ca.

    About Ipsos Reid:
    Ipsos Reid is Canada's market intelligence leader and the country's
leading provider of public opinion research. Ipsos Reid is an Ipsos company, a
leading global survey-based market research group. To learn more, visit

For further information:

For further information: or to arrange interviews, please contact:
SYLVIE PICHE, Conseillère principale, Porter Novelli, Tél.: (514) 846-5608,
Téléc.: (514) 939-7343, sylvie.piche@porternovelli.com

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