Launch of breast-health awareness program
Project made possible by Allure MasterCard holders
MONTREAL, June 5 /CNW Telbec/ - The Quebec Breast Cancer Foundation, in
cooperation with the National Bank, is launching a province-wide breast-health
awareness initiative, the Allure Rendezvous. Through the support of its Allure
MasterCard credit card holders, the National Bank was able to make a $400,000
donation, part of which will serve towards the establishment of the Allure
The Breast Cancer Foundation is delighted with the 2006 contribution and
the support of the National Bank's Allure card holders. A percentage of each
purchase made using this card is automatically donated to the Foundation.
Since the Allure card was launched in June 2005, the National Bank has donated
more than $650,000 to the Foundation via its cardholders.
The National Cancer Institute's 2007 publication, Canadian Cancer
Statistics 2007, shows that the mortality rate for breast cancer has declined
by 25% over the past 20 years. "This is a very significant decline. It is also
encouraging, since this decrease can be attributed notably to various
prevention and awareness-raising programs," said France Margaret Bélanger,
president of the Quebec Breast Cancer Foundation. Awareness of breast health
is a key element in the fight against cancer. Thanks to the National Bank's
support, we are able to promote our programs in over 10 regions across Quebec
and to make use of the network of National Bank branches throughout the
province. We would like to thank Allure cardholders for their great generosity
in 2006. Without them, the Allure Rendezvous would not exist. Solidarity with
our cause enables us to provide information to more women throughout Quebec,"
added Ms. Bélanger.
The Allure Rendezvous tour will begin in November 2007, with two
presentations per month. The speakers will make stops in many cities,
including Montreal, Laval, Chicoutimi, Jonquière, Quebec City, Sherbrooke and
Trois Rivières. Quebec women will be invited to meet speakers from the Quebec
Breast Cancer Society as well as breast cancer survivors. The goal is to make
women aware of the importance of adopting better breast health habits to help
them detect any anomalies more quickly and easily.
It comes as no surprise that the National Bank supports the QBCF: almost
80% of the Bank's employees are women. "We are very close to women and
sensitive to their health concerns," said Kathleen Zicat, National Bank's Vice
President, Sales and Personal Banking, Laval/Northern and Western Quebec. "We
believe in the need to make women aware of the importance of adopting healthy
habits. During the Allure Rendezvous, which will visit National Bank branches,
women who have survived breast cancer will talk about their experience and
explain such things as breast self-examination," she explained.
Despite progress in the past two decades, in Canada and elsewhere around
the world, breast cancer continues to be a major health issue. It is the most
common form of cancer affecting women and represents 22% of all new cancer
diagnoses in women. It kills more than 5,000 Canadians every year and one in
nine women will be diagnosed with breast cancer during her lifetime.
Fortunately, many women have survived breast cancer, including Anna
Capobianco of Montreal. "I'm a survivor, and I'm proud to be a speaker in the
upcoming Allure Rendezvous. I want to draw on my experience to give hope to
women and encourage them to adopt lifestyle habits such as healthy eating and
food choices, regular exercise and good breast health habits, including breast
self-exams. But, first and foremost, you have to enjoy life, laugh, relax,
treat yourself well and share your joys," said Ms. Capobianco.
Show your Allure
The National Bank's Allure credit card was designed with women in mind.
First, a percentage of the purchases is donated to a cause that affects them
closely. In addition, they receive a 10% discount on all purchases made at the
card's retail partners, with more than 250 outlets, including San Francisco,
Terra Nostra, La Vie en Rose, Aqua, marie claire boutiques, CF, Emotions and
Epiderma. Other partners also offer attractive promotions. To remind women
they are supporting the Quebec Breast Cancer Foundation, the Allure MasterCard
sports the pink ribbon, the Foundation's logo.
About the Quebec Breast Cancer Foundation
The Quebec Breast Cancer Foundation's mission is to fund breast cancer
research, to promote breast health through education and awareness and to
offer support for people affected by the disease. Over the past 13 years, the
organization has given nearly $10 million to Quebec research teams and has
created the Sérénité support program and the Harmonie program, which raises
awareness about healthy breast practices and early detection methods such as
mammograms and ultrasounds. To learn more, please visit the Web site at
About National Bank of Canada
National Bank of Canada is an integrated group which provides
comprehensive financial services to consumers, small and medium-sized
enterprises and large corporations in its core market, while offering
specialized services to its clients elsewhere in the world. The National Bank
offers a full array of banking services, including retail, corporate and
investment banking. It is an active player on international capital markets
and, through its subsidiaries, is involved in securities brokerage, insurance
and wealth management as well as mutual fund and retirement plan management.
National Bank has more than $130 billion in assets and, together with its
subsidiaries, employs 16,852 people. The Bank's securities are listed on the
Toronto Stock Exchange (NA:TSX). For more information, visit the Bank's
website at www.nbc.ca.
A photo is available. To obtain a copy, please contact the undersigned.
For further information:
For further information: (The phone number below is exclusively for
journalists and other media representatives): Denis Dubé, Director, Public
Relations, National Bank, (514) 394-8644; Media Access:
ftp://ftp.national.ca/medias/BNC/05062007/Montreal/, Username: presse,