PVI Offers Enhanced Virtual Image Entertainment Technology During Canadian Football League Telecasts

    -- PVI Enters Fourth Year of Providing Virtual First Down Line, Virtual
Advertising and Animation Creative for TSN's 50 CFL Games This Season --

    NEW YORK, August 7 /CNW/ - PVI Virtual Media Services, the global pioneer
and leader in creating and providing real-time virtual image entertainment
technology for television, announced today it will integrate virtual
advertising, animation creative and the virtual First Down Line into Canadian
Football League telecasts during the 2007 season on TSN, Canada's top rated
sports network. This marks the fourth consecutive year PVI has provided the
CFL on TSN telecasts with this technology.

    PVI will virtually insert the popular yellow First Down Line, electronic
branding and more complex animations in real time onto the field and other
segments of TSN's 50 CFL games during the CFL season, which runs from June 28
through November 3. These virtual enhancements enable TSN to offer its
advertisers, which include General Motors and Rona, additional advertising
opportunities throughout its programming and build upon brand visibility and
message delivery.

    "TSN is committed to providing our advertisers with high-quality,
high-impact and high-exposure placements of their brands that simultaneously
complement the excitement of the CFL," said Phil King, President, TSN. "PVI's
industry expertise and leading technology have continually delivered
innovative products for our advertising partners and have also been a hit with
our viewers."

    "We are excited to be continuing our fourth year of providing TSN with
high-end technology which ultimately enhances the viewing experience for fans
and builds brand exposure for advertisers," said Samuel McCleery, Executive
Vice President, Sales and Marketing, PVI Virtual Media Services. "We have been
operating in Canada for eight years, providing engaging virtual enhancements
to benefit viewers, advertisers and broadcasters."

    As the most experienced and only full-service designer, developer and
operator of vision-based, virtual image technology in the market, PVI provides
three main services: 1) virtual advertising and product insertion; 2) virtual
programming enhancements and 3) data collection and analysis using vision
processing. The company is a pioneer of programming innovations that are now
crucial programming components, including the virtual First Down Line in
college and professional football and other viewing enhancements in soccer,
golf, football and baseball. PVI has developed specific business-to-business
and consumer television applications that enhance the consumer viewing
experience on behalf of or in cooperation with an extensive network of
partners, including ESPN, FOX, CBS, NBC, ABC, MLB, NFL, Telemundo, CBC, TSN
and Global Media (GMA, ABC5, ESPNstar, Hakuhodo, Xin Xin Sports, MCG Moscow).

    About PVI

    PVI Virtual Media Services is the global pioneer and leader in creating
and providing real-time, vision-based, virtual image entertainment technology
that enhances and transforms the television viewing experience. PVI's patented
technology allows broadcast, cable and broadband networks to insert
computer-generated images into live or pre-recorded video broadcasts of
events, sports contests and other television programming. The only
full-service designer, developer and operator of vision-based, virtual image
technology in the market, PVI works in partnership with advertisers,
programmers and operators, among others, to develop and implement technology
and applications.

For further information:

For further information: For PVI Sloane & Company Alexander Gordon,
212-486-9500 agordon@sloanepr.com

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